Save you frustration. It can be extremely frustrating to look at your to-do list and know that there is no way you will be able to get to every task, let alone finish them! What begins to happen is paralysis. Managing tasks becomes overwhelming, and it becomes easier to retreat than prioritize, delegate, and focus on one task in front of you. When you delegate your tasks to a VA, you will quickly be able to start crossing items off your list!

You also avoid frustration of investing time and money learning a new skill-set to get job done. Your professional VA already possesses expertise and a proven history of getting job done—most of time before your deadline! They can save you hours of hassle and exasperation.

VA's who possess expertise in a specific industry can provide even more benefit. Many offer consulting services and "insider" knowledge often based on many years of experience. Tapping into this resource is a smart way to save yourself many hours. When you can trust advice of a professional, or confidently delegate a project, you have peace-of-mind to focus on managing and growing your business, thereby generating more income!

Okay, now that you’ve decided you want to niche tighter, you may be asking yourself how to go about choosing an industry.

A key factor in deciding on a specific industry is to spend a few hours assessing your own interests, work style, and personality characteristics. With at least an hour of uninterrupted time set aside for this specific task, use a blank sheet of paper and answer following questions:

1. What are my hobbies? 2. What are other areas of interest that are not yet hobbies? What passions have I not had time to explore? 3. Which existing clients bring me most joy? Why? In which industries do they work? 4. What are work and personality characteristics of my ideal client?

In answering these questions thoughtfully, you will begin to see patterns emerge. These patterns will offer clues about which industries to further investigate as possible options for your new focus.

Now that you are thinking more about focused niching, it is a perfect time to go through your list of services and cut out ones that:

• you don’t love. • aren’t lucrative. • aren’t requested often enough to warrant keeping them on your list of services.

These points will move you closer to being in full alignment with providing services that you most enjoy! You are creating a vacuum . . . an open space that will be filled with dream clients in your desired industry! How does that sound? Think about it. If your current circumstance is filled with an unfocused direction, clients coming in from fields that hold no interest for you, and old service offerings, it is your duty to yourself and life of your business to draw in a situation that is a much better match.

Okay, so you have chosen your niche market, developed a new plan of how to market your VA services, cut out services that no longer play a part in your new direction, and it occurs to you to ask question: What do I do with my existing clients who are not in industry on which I have decided to focus?

Great question! By all means, keep them! They are one of reasons you are in place to be able to take this important step. And no doubt, they will continue to be excellent clients and make referrals based on your well-established relationship.

The primary focus is that NEW clients come from industry you have decided is best match for person/business you are now.

In following these guidelines, you will find your work becoming more and more fulfilling because your efforts truly meet needs of those who most interest you! Only with a narrowed market concentration, can you truly meet specific needs of your clients.

Happy niching!

© 2005 You may distribute this article provided all text contained remains intact.