Entrepreneurial Traits that Drive Sales

Written by Sharron Senter


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Smile and Applaud Whether you have employees or you're a one-person show, it doesn't matter. You must smile at and applaudrepparttar people within your network including employees, associates, vendors, friends and family. When you say "thank you," "please," "nice job," “I loverepparttar 121142 design you did for me,” “I really appreciate your waiting for that report,” “thanks for delivering it,” “It was nice meeting you,” “I enjoyed your presentation,” you leave a positive lasting impression on people. As a small business owner, you can’t afford to miss out on what I call, “moments of positive impressions.” These moments accumulate over time. Before you know it, you’ve created a positive reputation for yourself. Smiling and applauding are fairly easy traits to acquire and can berepparttar 121143 competitive edge you need to separate you fromrepparttar 121144 stuffy entrepreneur downrepparttar 121145 street.

Keep Away from Certain People Nothing will stop you dead in your tracks faster than someone who’s “questioning” your entrepreneurial instincts. I’m not saying ignore these people altogether, because they may have a good point; however, don’t stop doing what you’re doing just because people don’t completely support your ideas. Many of these naysayers are employed by someone else. How could they understand or support your ideas? They’re on a completely different life track than you. They can’t possibly understand what it’s like to have to be responsible for making your own money. Surround yourself with other successful-minded people who have to make their own money.

Stay Focused You must stop flip flopping with your marketing ideas. Pick 10 of them, and repeat them continuously for more than a year. Pick a direction and stick with it!

Sharron Senter is a New England-based marketing consultant, speaker, writer and founder of Senter & Associates, a marketing communications firm that helps small businesses deploy low-cost marketing strategies. Sharron is best known for her free weekly emailed marketing tips, found at http://www.sharronsenter.com. She is also the author of several marketing reports that illustrate affordable ways to grow a small business including “14 Image-building Dos & Don’ts.”


The Magic of Using Booklets for Tradeshow Giveaways

Written by By Paulette Ensign and Susan Friedmann, CSP


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4. How else you can use a booklet to market your company? Once you have produced a booklet, you can often find other organizations that can benefit from it. This then helps to recoup your production costs, should that be of concern. For example, a manufacturer could sell it to distributors. You also continue marketing your own company, and generate new revenue inrepparttar process.

Other uses include direct mail campaigns or licensingrepparttar 121141 rights to your booklet to another company. Licensing might also involve translating it into other languages to reach additional markets. Licensing agreements mean thatrepparttar 121142 client producesrepparttar 121143 booklet. Your company grants specific rights, by written contract, forrepparttar 121144 client to do allrepparttar 121145 production ofrepparttar 121146 booklet manuscript that your company owns.

Identify prospects in your own industry by looking atrepparttar 121147 vendors, suppliers, and manufacturers. Each is a marketing niche. Approach them in a common-sense way. Remember that you are providing solutions to many of your clients' problems.

5. What common mistakes do companies make when exhibiting?

One ofrepparttar 121148 biggest mistakes companies make when exhibiting is in repeating what other exhibitors are giving away, or repeating whatrepparttar 121149 company has done year after year regardless ofrepparttar 121150 results. An uninteresting handout makesrepparttar 121151 statement that a company has put limited thought into their clients' needs. The importance of educatingrepparttar 121152 clients about how you can help them cannot be overstated. When your company makes one more sale because someone readsrepparttar 121153 booklet you gave them,repparttar 121154 investment of purchasing or creatingrepparttar 121155 booklet pays off handsomely.

Getting a return onrepparttar 121156 overall investment ofrepparttar 121157 tradeshow is ultimatelyrepparttar 121158 primary reason for attendingrepparttar 121159 show at all. Some industries, such asrepparttar 121160 pharmaceutical industry, are now making a concerted effort to pull back on money spent on excessively expensive and inappropriate giveaways, and are turning toward giveaways with educational value.

Using a booklet as a tradeshow booth giveaway creates magic as you enjoy better-qualified leads that produce larger sales over a longer period of time with well-educated clients. A small investment inrepparttar 121161 booklet is definitely worthrepparttar 121162 large return.



Susan Friedmann CSP, www.thetradeshowcoach.com a leader in the tradeshow industry, helps companies niche market within an industry.

Paulette Ensign, www.tipsbooklets.com and www.BookletBiz.com helps individuals and companies transform their knowledge into booklets used for marketing and motivating.


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