4. How will you market your business?

Study your competition. What’s working for them? Model their success. Improve it. Think outside box. Where does your niche hang out? Will you network, place ads in local papers, or do some PR? How about using Google pay per clicks?

5. Why you?

Why will your potential customers go to you instead of competition? What makes you uniquely qualified to solve their problem(s)? Is there a specific solution you have that they don’t? Can you be more cost effective and/or efficient? Is your service unparalleled? If you don’t know why they’d choose you, your market won’t know why either!

So there you have it - your Down and Dirty Business Plan™. Feel free to revisit your answers and tweak them as you take in new information and experiences.

Take care of business and remember to have fun! Suz

Since 1992, Suzan Fiskin has loved being a Master Coach for ADD-ish entrepreneurs (and most entrepreneurs are ADD-ish!) as well as a motivational speaker. She served on Boards of Forum of Women Entrepreneurs, Association of Women in Technology and Professional Coaches and Mentors Association. She has a free online assessment, bi-weekly teleconference calls and a number of other resources for ADD-ish entrepreneurs on her website http://www.ADD-ish.com.

4. And she says don't forget employers talking about "ethics, a detergent word used time and time again to cleanse conscience without scrubbing."

Well, what's an employer to do?

1. Remove malcontented employees better suited to be self-employed.

2. Refer dissatisfied employees to network marketing (MLM) self-employment opportunities. Some of biggest "misfits" in employee ranks become best entrepreneurs.

3. Conduct in-house meetings to teach remaining employees threat that outsourcing of jobs to China, India and other countries poses to employers and to employees--motivating them to improve their attitudes, stop whining, and work as a team. 4. Define and remove organizational and procedural stumbling blocks to a job satisfaction. These can require some attitude adjustments in upper management ranks in some cases. 5. Making sure business has a Three Year Business Plan--and making sure everyone in company know where Plan is taking company and them--and what their role and responsibility for company success. Remember: cubicle farm folk are restless and negative. 71% are not happy with their jobs. The status quo just doesn't cut it. The unsettling effects of globalism and offshore outsourcing are permanent. So, act today. Do it now!

John J. Alquist is co-owner/co-operator of Alquist Enterprises. His firm promotes self-employment via two network marketing (MLM) opportunities, professional speaking, business consulting, business planning meeting facilitation, and Internet strategy and website development.