3. The Testimonial. "Rob Smith's Consulting Is Pure Magic - Our Sales Have Increased by 30%!"

Why not let your clients do selling for you? Their commendations can go a long way in convincing others to use your services. Tip: To appear credible, always include your clients' full names and cities they live in.

4. The Command. "Boost Your Business Today!"

Turn your most important benefit into a commanding headline, such as "Make More Time for Your Family," "Look Younger Instantly!" and "Get 7 New Clients This Month." (By way, throwing a number into your headline is another good tactic. And readers seem to like odd numbers as opposed to even.)

5. The News. "Introducing Our New 'Rest-Assured' Tax Service!"

This usually works best if you truly have something big to announce, such as new products or big changes in your company. Don't try to make news out of something that's not.

Once your readers know you have something they're interested in, they'll take time to read your entire article, brochure, letter, ad, e-zine, or Web page. So put some TLC into creating headlines that entice!

You can turn niche sales into big sales by catering to lots of good niche audiences. At AllenBeys we offer a very large collection of carefully niched pages offering 16,000 items from 15 countries.

These aren't kinds of products you would likely find at Walmart or Kmart. People flock to our online store to discover stunning, unusual, hard to find, and one-of-a-kind.

History buffs revel in our replicas of blunderbusses, suits of armor, Samurai swords, and Sherlock Holmes Chess Sets. Think about it a moment. Where else can you find a realistic blunderbuss if that's what you really want? - (and you might be surprised at thousands of people who take great delight in historical objects like these).

Start creating your niche empire. Find an audience that deeply craves a hard-to-find item. Then add to your success by uncovering more niche groups whose loyalty and sales you can quickly attract by satisfying their specialized needs.