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Participating in other's forums is a great way to network, and establish yourself as an expert in your field, but looking at this means of communication from another angle, as
owner, it's also a great way to keep in touch with your clients!
If a client's e-mail goes down, they can simply sign into my forum from any web browser, and send me a private message, or post a message to board. The online advantage is great, because there is no mail filtering involved, and if I'm not around, other forum members may be able to help you too!
There are many free forum scripts out there, but some are just ridiculously difficult to install yourself. If you're lucky, your web host may offer a plug-in that allows you to simply click a button and have your forum instantly installed.
If you're not that lucky, however, there is a very easy to install forum that doesn't even require use of a database system! CuteCast forums operate completely through CGI/Perl code, and I was able to install one within minutes! I love it, and it runs so smoothly! I'm very impressed with this script, and recommend it whole heartedly. http://www.artscore.net/cutecast/
CuteCast forums are VERY customizable, check mine out here: http:/ heportaltosuccess.com/community
Online Journals (Blogs)
For those clients that may not be as 'chatty' as others, I use my Blog (short for WebLog) to keep them informed on my activities, affiliations, and current events.
Again, similar to forums, this method is totally online/browser based, and I'm able to update on a whim from any computer with an Internet connection.
A time tested success theory states that it is advisable to keep a journal of your activities so that you can better plan and track your goals. I find journals very useful in keeping myself focused, which is NOT an easy thing to do!
Many of my clients have told me that they enjoy getting to know me through my journal entries. Once again, this all works towards building those relationships! http:/ pts.blogspot.com
WebLogs: http://www.blogger.com/ Posting software for serious bloggers: http://wbloggar.com/
Making yourself available to those that want to contact you regarding your business is an essential part of operating a business on Internet. The four methods names here are all free, and only require your time.
We shouldn't feel imprisoned by our E-Mail boxes, and we shouldn't feel as though we're shut off from rest of world due to mail filters imposed on us without our permission by ISP's.
My clients can reach me without E-Mail. Can you say same?
About The Author: Ginger Geracitano offers her experience as a Web Designer and Business & Marketing Coach through her weekly E-Zine, The Portal To Success. Subscribers receive tips, strategies, and her product reviews every Friday. http://theportaltosuccess.com
