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The experts are always advising web owners to offer visitors something for free - and rightly so - this is a unique medium of communication. It's fast, widely accessible and almost ridiculously inexpensive when you consider technology involved - so it should be used for free exchange of ideas and information wherever possible.
If you visit ten web sites at random, you'll find more than half will have a link to "Free Stuff" - regardless of nature of site, link will read "Free Stuff".
Looking for graphics? Click on "Free Stuff".
Looking for information on black holes or quantum physics? "Free Stuff' will take you to it.
Need a dietary plan for diabetics? Try clicking on "Free Stuff".
"Stuff" indicates a lazy mind - one that can't be bothered spending a second or two scouring memory banks for a precise term. Think for a moment about what you are offering for free - then use those words to describe this on your link.
Your visitors will appreciate knowing that they can find:
a trial program a sample sales letter a series of articles on how to do whatever it is you do so well graphics a mousepad a video a diet links to related sites a template for a web page design a report on how to be a squillionaire
or whatever it is you're giving them.
Don't make them guess.
So dust off cobwebs and start using a few more words - your visitors will appreciate your thoughtfulness.
Jennifer Stewart offers home study writing courses and professional writing services - copy writing, editing and proof reading your web pages, press releases, technical booklets, newsletters, business proposals, reports or any other writing projects from her site: http://www.write101.com