With best scripts, search results pages will even display different banners according to

the search terms used. This allows you to sell advertising targeted to specific keywords!

* Encourages other webmasters to exchange links your website. You'll soon have webmasters standing in line to exchange links with you.

* Automates link exchange process to a large extent without all of negatives that can get a website banned by major search engines. A quality Directory script will handle

everything related to adding a link to database, yet still allow you to manually approve link!

There are many good directory scripts available on web. Just do a Google search for "CGI scripts". Add a quality Directory script to your site today and you can take your web presence to an entirely new level!

You don't exchange links, because that would be stuffing Google's ballot box – and that is NOT something Google wants. Keep not doing that.

Your link does not appear on many useless "links" pages, where it has to share PageRank with dozens of other web sites. Keep not doing that.

You accept links only from relevant web pages, because you know that's only meaningful traffic ... and that's what Google wants. Keep doing that.

Your links look different on different web pages around Internet, because that's how a democratic process would create your links. Keep doing that.

You keep adding relevant content to your web site, because that's what you know Google and your visitors want. Keep doing that.

See? No change. And if there is a change, it simply means that you were not following Google's guidelines in past. Oh sure, technically you might have been following Google's guidelines, but technically Bill Clinton didn't have sex with Monika Lewinski. Another round of fig leaves, anyone?

Google implemented "stemming" along with Florida update, or more likely a few weeks earlier. Since your inbound links are varied and often unique, you probably already are taking advantage of stemming, so it won't bother you. And since you write meaningful copy for your visitors, you probably already have all stemming you need right in your copy. You are ready to really excel in Post-Florida Google.

Google is also implementing a "communities" factor. Since your inbound links all come from relevant web pages, you are already part of community. You are already well placed to succeed in Post-Florida Google, right?

Google has implemented "penalties" for some typically overoptimized terms. Actually, I think penalties is probably wrong word, but that is what most SEOs are using. Since you write quality content, meaningful headers, and don't cut and paste same phrase over and over in every possible place, you are ready to conquer Mount Google.

In other words, if you were following Google's guidelines, not Bill Clinton fig leaf guidelines, just keep doing what you are doing. For rest of you, isn't it time you dropped fig leaf and wrapped yourself up in something a little more substantial that will weather high winds of Google's next big storm?

And, "No." I did not amend Don't Get Banned By The Search Engines to include post-Florida Google – because I never advised people to follow Bill Clinton fig leaf guidelines in original edition.