Enhance Your Website With A Yahoo-Style Directory

Written by Rick Rouse

Continued from page 1

Withrepparttar best scripts,repparttar 131769 search results pages will even display different banners according to

the search terms used. This allows you to sell advertising targeted to specific keywords!

* Encourages other webmasters to exchange links your website. You'll soon have webmasters standing in line to exchange links with you.

* Automatesrepparttar 131770 link exchange process to a large extent without all ofrepparttar 131771 negatives that can get a website banned byrepparttar 131772 major search engines. A quality Directory script will handle

everything related to adding a link torepparttar 131773 database, yet still allow you to manually approverepparttar 131774 link!

There are many good directory scripts available onrepparttar 131775 web. Just do a Google search for "CGI scripts". Add a quality Directory script to your site today and you can take your web presence to an entirely new level!

Rick Rouse is the owner of RLROUSE Directory & Webmaster Resources. He is the author of several popular articles and ebooks on Search Engine Optimization (SEO) and traffic building. Visit him at http://www.rlrouse.com.

Are You A Bill Clinton Webmaster?

Written by David Leonhardt

Continued from page 1

You don't exchange links, because that would be stuffing Google's ballot box and that is NOT something Google wants. Keep not doing that.

Your link does not appear on many useless "links" pages, where it has to share PageRank with dozens of other web sites. Keep not doing that.

You accept links only from relevant web pages, because you know that'srepparttar only meaningful traffic ... and that's what Google wants. Keep doing that.

Your links look different on different web pages aroundrepparttar 131766 Internet, because that's how a democratic process would create your links. Keep doing that.

You keep adding relevant content to your web site, because that's what you know Google and your visitors want. Keep doing that.

See? No change. And if there is a change, it simply means that you were not following Google's guidelines inrepparttar 131767 past. Oh sure, technically you might have been following Google's guidelines, but technically Bill Clinton didn't have sex with Monika Lewinski. Another round of fig leaves, anyone?

Google implemented "stemming" along withrepparttar 131768 Florida update, or more likely a few weeks earlier. Since your inbound links are varied and often unique, you probably already are taking advantage of stemming, so it won't bother you. And since you write meaningful copy for your visitors, you probably already have allrepparttar 131769 stemming you need right in your copy. You are ready to really excel in Post-Florida Google.

Google is also implementing a "communities" factor. Since your inbound links all come from relevant web pages, you are already part ofrepparttar 131770 community. You are already well placed to succeed in Post-Florida Google, right?

Google has implemented "penalties" for some typically overoptimized terms. Actually, I think penalties is probablyrepparttar 131771 wrong word, but that is what most SEOs are using. Since you write quality content, meaningful headers, and don't cut and pasterepparttar 131772 same phrase over and over in every possible place, you are ready to conquer Mount Google.

In other words, if you were following Google's guidelines, notrepparttar 131773 Bill Clinton fig leaf guidelines, just keep doing what you are doing. Forrepparttar 131774 rest of you, isn't it time you droppedrepparttar 131775 fig leaf and wrapped yourself up in something a little more substantial that will weatherrepparttar 131776 high winds of Google's next big storm?

And, "No." I did not amend Don't Get Banned By The Search Engines to include post-Florida Google because I never advised people to followrepparttar 131777 Bill Clinton fig leaf guidelines inrepparttar 131778 original edition.

David Leonhardt is a freelance writer, and an online and offline publicity specialist. Contact him at: mailto:info@thehappyguy.com or visit his website at http://www.thehappyguy.com . For a copy of Don't Get Banned By The Search Engines: http://www.thehappyguy.com/SEO.html . For a copy of Get In The News: http://thehappyguy.com/publicity-self-promotion-report.html .

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