Continued from page 1
It's listening to your intuition.
It's aligning your beliefs.
It's tuning in to your spirit.
It's, well, different.
But Esther Hicks is only partially right.
What you put in an ad does indeed matter. If you run an ad with nothing in it, you won't get any calls, despite what you may have done on an energy level. You still need to put *something* in that ad, if only a phone number. That's where knowing traditional selling methods helps.
But I've known people who created ads with all right elements in it---headline, coupon, you name it--- and ads bombed.
So just writing ads with skill won't always work, either.
My policy is to combine both approaches. Learn all you can about how to write headlines and body copy. But also learn all you can about how to infuse your ad with your own energy. The combination can be irresistible.
Just ask Jerry or Esther. They hired me to write an ad for them to run in a leading national magazine. I wrote it and they ran it.
"We got so many calls we had to stop running ad," Jerry told me later. "It overwhelmed our office."
What made it work? The words in it or energy in it?
My guess is that words in it reflected energy in it -- and in fact amplified it.
In short, you need both.
Just as studies show that most (not all) communication is visual, most (not all) marketing is mental.
Finally, let me leave you with a challenge:
Look at next ad, sales letter, commercial, or even website with an inner radar searching for energy in it. See if you can note what is radiating from ad.
How does it make you feel? What is happening inside yourself while you view ad?
Then ask yourself what is actually in ad---the words and images---that are helping you feel that way.
You might even go so far as to hold a sales letter in your hand and----before you read it---see what you sense.
Does it have a good feel?
Do you want to buy?
Are you seduced or repelled?
Now read letter.
Were your feelings right?
If nothing else, this is a great way to increase your sensory awareness of everything from your five senses to your intuition.
Why not start right now, with this very article?
How does this make you feel? Are you picking up on my energy? Do you have a sense of what I'm trying to communicate?
The fact of matter is this: People buy for emotional reasons and justify their purchases with logic.
When you are clear about your offer, your energy will be clear.
When you proceed to create your ad, that energy will guide you.
And when people read final ad, it will be your energy that they will feel first.
Just something to think about.
Or do I mean "feel" about?
Welcome to new world of Energy Marketing!
Dr. Joe Vitale is the author of way too many books to list here. His latest title is "The Attractor Factor:
5 Easy Steps for Creating Wealth (or anything else) From the Inside Out." Register for his monthly complimentary ezine at http://www.mrfire.com
His Executive Mentoring Program is described at http://www.joe-vitale-executive-mentoring.com/