It's listening to your intuition.

It's aligning your beliefs.

It's tuning in to your spirit.

It's, well, different.

But Esther Hicks is only partially right.

What you put in an ad does indeed matter. If you run an ad with nothing in it, you won't get any calls, despite what you may have done on an energy level. You still need to put *something* in that ad, if only a phone number. That's where knowing traditional selling methods helps.

But I've known people who created ads with all right elements in it---headline, coupon, you name it--- and ads bombed.

So just writing ads with skill won't always work, either.

My policy is to combine both approaches. Learn all you can about how to write headlines and body copy. But also learn all you can about how to infuse your ad with your own energy. The combination can be irresistible.

Just ask Jerry or Esther. They hired me to write an ad for them to run in a leading national magazine. I wrote it and they ran it.

"We got so many calls we had to stop running ad," Jerry told me later. "It overwhelmed our office."

What made it work? The words in it or energy in it?

My guess is that words in it reflected energy in it -- and in fact amplified it.

In short, you need both.

Just as studies show that most (not all) communication is visual, most (not all) marketing is mental.

Finally, let me leave you with a challenge:

Look at next ad, sales letter, commercial, or even website with an inner radar searching for energy in it. See if you can note what is radiating from ad.

How does it make you feel? What is happening inside yourself while you view ad?

Then ask yourself what is actually in ad---the words and images---that are helping you feel that way.

You might even go so far as to hold a sales letter in your hand and----before you read it---see what you sense.

Does it have a good feel?

Do you want to buy?

Are you seduced or repelled?

Now read letter.

Were your feelings right?

If nothing else, this is a great way to increase your sensory awareness of everything from your five senses to your intuition.

Why not start right now, with this very article?

How does this make you feel? Are you picking up on my energy? Do you have a sense of what I'm trying to communicate?

The fact of matter is this: People buy for emotional reasons and justify their purchases with logic.

When you are clear about your offer, your energy will be clear.

When you proceed to create your ad, that energy will guide you.

And when people read final ad, it will be your energy that they will feel first.

Just something to think about.

Or do I mean "feel" about?

Welcome to new world of Energy Marketing!

Dr. Joe Vitale is the author of way too many books to list here. His latest title is "The Attractor Factor:

5 Easy Steps for Creating Wealth (or anything else) From the Inside Out." Register for his monthly complimentary ezine at http://www.mrfire.com

His Executive Mentoring Program is described at http://www.joe-vitale-executive-mentoring.com/

The truth is, question is for you to answer.

That's right.

You.

Do you want to spend day on lake -- or whatever equivalent of that is to you -- or to do you want to knuckle down and make some real money in your own business?

The question concerns choice, life direction, and your own personal power.

Most people get bounced around by circumstances of life. As I say in my forthcoming new book, "The Attractor Factor," you are primary creative force in your life. You can choose where you want to go, or you can let winds blow you around like a mindless feather.

This morning my friend invited me to lake. Will I go or will I stay here and work?

The answer is obvious. He's waiting for me right now. But here I am, writing this article for you. This comes first. This is more important. This is crucial.

But what's your answer?

When you're torn between learning how to make a good living online, and a distraction, what do you choose?

Anyone serious about making money or even getting rich on Internet, or anywhere else, needs to come from a position of mental strength.

After all, many people say they want to get rich. But how many of them are investing in their own success? How many invest in books, courses, seminars, and trainings? And of those who do invest in their own desire to get rich, how many actually use what they learn? How many choose to "go to lake" rather than implement what they learn?

My question to you today is this:

Who is making your choices?

Your answer is key to your success.

As for me, will I go to lake today?

Maybe. Balance is good. Play is good. But I first have to finish this article for you. It contains a message for all of us. It's top priority. It can help you, and others, discover secret for getting rich.

Am I worried about my friend probing, wanting to get confidential secrets of my $5,000 weekend?

Not anymore. I've set my mind to close that door. Anyone who wants my secrets knows how to get them. We filmed and recorded entire weekend. I'll announce how to get them on October 5.

The lesson here is this:

Who's in charge of you?

Will you read this article and make a decision to do what's right for your goal to be rich, or will you go turn on TV?

The choice is yours.

Your future depends on your answer.

Your wealth depends on your answer.

Choose wisely.

That said, I'm now headed to lake.

Dr. Joe Vitale is the author of way too many books to list here. His latest title is "The Attractor Factor:

5 Easy Steps for Creating Wealth (or anything else) From the Inside Out." Get details at http://www.MrFire.com

His Executive Mentoring Program is described at http://www.joe-vitale-executive-mentoring.com/