Emotions That Sell, Part 2

Written by Lisa Packer


Continued from page 1

Passion: I'm not talking aboutrepparttar lustful kind. What is your prospect passionate about? You can create an instant bond by being passionate about it, too. Fly Fisherman magazine did just that withrepparttar 140892 classic "Trout Spoken Here" subscription letter. They talked a bit aboutrepparttar 140893 "amiable madness" of fly fishing, and only whenrepparttar 140894 connection was made did they begin to overtly sellrepparttar 140895 subscription. And they sold a ton of them!

Anger: It's you and me against those dirty, evil, low-lifes that have been ripping us off! They lie to you. They take candy from babies. Want to get back at them? Buy from me instead.

There are all kinds of ways to connect with your prospect. Which one will work best depends on who you're selling to. Find out who he is, then chooserepparttar 140896 best way to get close to his heart. His wallet won't be far behind.



Lisa Packer, author of "How To Dramatically Increase Your Business... Without A Blockbuster Budget" and "7 Ways To Get A Pay Raise From Your Web Site" is an independant Copywriter and Marketing Consultant. Find out how to get these two reports, plus more helpful articles like the one you just read at www.dramatic-copy.com. Dramatic Copy: The Right Words Make A Dramatic Difference.


Why You Buy

Written by Steve Gillman


Continued from page 1

Confirmation Bias

We tend to act economically in a way that confirms our current beliefs. When negotiating to buyrepparttar exact same model of Mecedes, for example, current owners, who presumably already believe inrepparttar 140891 value of a Mercedes, pay $7,000 more, on average, than new Mercedes customers. I'm sure you can imaginerepparttar 140892 value of this knowledge to companies that sell high-priced items.

Extremeness Aversion

People seem to instinctively avoid extremes, according to repparttar 140893 research. Given a choice of televisions costing $300, $500, and $700, for example, not many buyrepparttar 140894 $700 one. Add a $1200 television torepparttar 140895 choices, however, and more will then buyrepparttar 140896 $700 one, because it is no longerrepparttar 140897 most expensive one.

Inrepparttar 140898 information coming from these studies, you'll find much to help your sales and marketing efforts right now. You can also learn enough to protect yourself as a consumer. For more on behavioral economics, watch for "Why You Buy, Part Two."

Steve Gillman has been studying every aspect of money for thirty years. You can find more interesting and useful information on his website; http://www.Unusual Ways To Make Money.com


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