 DON’T LIE to get me to join your mailing list. If you want me on your mailing list, just say so! Don’t offer free products for immediate download when I join your list, then send me to another page that is full of self hype. If you offer immediate download for joining your list, then send me to free download page immediately after I hit submit button. I shouldn’t have to check my email for “download link” when I was led to believe I would be able to download immediately. That reeks of dishonesty and I will OPT OUT of your list immediately and never return to your website again. Most people are uncomfortable about giving out their email address anyway … we’ve all been SPAMMED … so if you are promising something in exchange for my trust (by giving you my email address) … DON’T LIE and make me jump thru hoops to get what you originally promised. Which brings me to next annoyance…

 “AS A LOYAL SUBSCRIBER” … when I’m opting out of your mailing list immediately after signing up (because you mislead me with your immediate download crap) don’t call me a LOYAL SUBSCRIBER. I’m not! I am a DISGUSTED subscriber who now wants OUT … Let me tell you what DOES impress me when I opt out … when I’m contacted by person who’s list I have just opted out of based my response to their question of “why are you opting out”. It shows me that they have actually read what I had to say and took it to heart. It shows that they are willing to listen to what their “loyal subscribers” actually have to say.

 THE “OUT OF THE BOX” SALES COPY/LETTER. Not everyone can write good sales copy (which is why there are advertising agencies that specialize in these things). When your sales copy/letter looks like everyone else’s because you have purchased “out of box sales copy/letter” software, then I have quickly lost interest. IF you truly believe in what you are promoting, then writing sales copy/letter should come naturally. IF it doesn’t… then your product of moment isn’t worth promoting.

 AFFILIATES … having your product promoted by others is a great way to get more exposure, but when those who have AFFILIATED your product start SPAMMING … well… not only has your affiliate devalued your product, but your product no longer has any credibility.

 DON’T BE A NAME DROPPER. If “guru” (who’s name you’re dropping) thinks YOU are so wonderful, then he/she would be promoting YOU.

 BE VERY CAREFUL WHICH “GURU” YOU ASSOICATE YOUR NAME WITH. There are a LOT of so called "guru’s” out there on world wide web … they have made their fortune (I still think guy who invented POP UP ads should be shot) … and (for example) if you associate your name with POP-UP king (who’s name I won’t mention), then you have lost me as a client/customer forever!

 BE CREDIBLE and keep your credibility. Don’t push EVERY product out there. If you believe in product, then by all means, make it available. But if you are looking for quick sale based on "guru’s” name recognition, and product SUCKS… you have lost a client/customer forever.

If what you have to offer is truly amazing and worthwhile, then you don’t need hype, you don’t need self-promotional hype, and you certainly don’t need “tried and true” methods that so-called “guru’s” are pushing. It may have worked for them… but it doesn’t mean it will work for you. Be who you are… don’t be who “guru’s” tell you to be… because it shows. If you have integrity and credibility, it shows in everything you do.

Copyright 2004 – BenSpammed – www.beenspammed.info www.swctruths.com