* The visitor exchanges and guaranteed visitor services still emit a fatal attraction, but are forced to improve.

* The online audience looses interest becomes disenchanted/ immune to psychological/ hypnotic hypes blasting around net. A shift towards believability, raw honesty and truthfulness gears in. spiritual marketing comes of age.

* With shift towards spirituality, lone operators become more powerful then professional looking multi –operative businesses. The trend is to do business with a real person with known values.

The seeds of change have already been sowed, new year brings in offshoots and accelerated growth. Momentum steps in. Are you geared for change?

------------------------------------------------------

Shahnaz Rauf is a freelancer actively seeking writing projects. She is also The Editor of The Monster Twister - a Newsletter helping ordinary web owners achieve extraordinary heights without losing their shirts. To Subscribe mailto:themonstertwister-subscribe@snzeport.com Or visit http://www.snzeport.com

----------------------------------------------------

THIS WAY, THAT WAY

Here's how I worked it for branding. I've written hundreds of Internet articles about EQ from every conceivable standpoint, and there will be more coming. I'm not sick of field, it's too exciting, too important and too helpful, but I constantly have to wrack my brain to come up with new "slants."

Here are some examples of articles I've written about emotional intelligence.

1. Writing for Internet with Emotional Intelligence 2. Use Your Emotional Intelligence for a Better Valentine's Day 3. How to Market Using Your Emotional Intelligence 4. Get Promotions By Using Your EQ, Not Your IQ 5. Is EQ 7 Times More Important to Your Success and Happiness Than IQ? 6. Emotional Intelligence - Key to Personal and Professional Development 7. Use Your EQ to Make More Money 8. Have an Emotionally Intelligent Christmas This Year 9. Make Your Resolutions Using Your EQ and Watch Them Work for a Change 10. What Makes a Good Manager? Emotional Intelligence. 11. Are You an Early-Adopter? Then EQ is For You.

ANGLES

Whatever it is you're promoting consider it from as many angles as you can, and keep hammering away at it. Remember to look ahead; if it's January now, you should be thinking of upcoming events like Valentine's Day, tax time, spring, and Easter. Here are some ideas:

*Holidays - if you run a plant nursery, feature a heart-shaped topiary for Valentine's Day; if you're a relationship coach, tell people how to get along at family Christmas dinner *Current events - Bring a national news event into your hometown, and into your field. If there's an announcement about a major movie star going into rehab again, and you're a therapist, alert press you're available to comment locally, write some articles on problem on Internet, post something on your website *Important times - Tax time is an example. If you're a business coach, for instance, start in January to promote your services by writing about what's on everyone's mind. *Applications - Make what you sell or provide apply to common problems. Say you sell perfume. Everyone's unemployed now, so write an article about perfume in general at work, or for job interviews - what's appropriate, what isn't.

Your job in marketing is never over, and it's your job to take "the same old thing" and make it new and fresh.

"By time you're sick of it, public is just beginning to get it," and what a happy day it is when they "get it" and it's you, your services and products!