Let us take advantage of digital change. It is actually making a whole new difference in photography world. Your artistic side may be telling you to capture details and relay message. Make sure you shut in even minutest detail of scene. How do you plan to convey message? Make sure you capture it all!

Pink Usually associated with femininity, it means soft, sweet, nurturing and many times security. The security of motherhood and all that it represents. As females mature they sometimes lose their feminine side due to business stiffness. To bring it back in surround yourself with pink for a year. Pink blouse, suit, watch, and household items.

White White and black aren't really called a color but we recognize them as such. White represents pure, purity, virgin, clean, youthful and mild. This is why white backgrounds work better than black backgrounds on a website.

Black Black can trigger representation of dark side of things in certain situations. Usually when black is dominant color on page. It can also represent sophistication, elegance, mystery. Black in clothing is seductive and thus will represent same thing in many marketing materials -- even though it is only a mindful trigger and not a voiced one.

Gold Gold is worth more than silver or copper but not diamonds. Since we've been taught to associate gold with value, that is exactly what is triggered when we see it in marketing materials. It can seldom be used in marketing materials though because color usually isn't duplicated well. On Net it gets confused with yellow a lot and what yellow represents.

Silver Silver also represents prestige just like gold. It too, is a hard color to express on Internet or in printed materials. It sends signals of cold or scientific. This is why silver kitchen appliances sell so well. It also represents cleanness in some instances, especially kitchens.

This isn't all colors of rainbow, they are most important ones in marketing. Use them wisely and they will make a difference in sales -- or type of response you are looking for.