Email vs. The Web

Written by Lisa Walstad

Continued from page 1

A valuable lesson learned.

My response dropped and I found outrepparttar hard wayrepparttar 101151 there are literally millions of people who use email but DO NOT surfrepparttar 101152 web. Many simply do not care to surfrepparttar 101153 web and there are a good number of folks who do not have access to it.

My autoresponders immediately went back into my ads and since I was paying for each word or line, I decided to stick with ONLYrepparttar 101154 AR's. The extra few bucks to add my web site address was probably not worth it, I guessed. Wrong again.

Luckily I had my own email newsletter to do a little more experimenting. I changed my ads so they contained BOTH my autoresponder address AND my URL.

Bingo. The perfect mix. My total inquiries (autoresponder plus page hits) went up by about 20% and remained there as long as my ad contained both contact methods. Along with these increased prospects came increased profits. Another valuable lesson learned.

I know, a lot of you are saying hey, that's not a tough decision. Well to you I say take a look atrepparttar 101155 classified ads in almost any ezine onrepparttar 101156 net. Countrepparttar 101157 number of ads that have both an AR and a URL. You'll find that about one out of every three of them qualify. Point made.

I hope I've managed to shed a little light on YOUR marketing campaign today. If you're not marketing with both AR's *and* a URL, you're missing out on some revenue!

Remember, as many have said before me, marketing is now, and always will be, a numbers game. The more numbers you reach,repparttar 101158 more numbers you'll count!

Lisa Walstad is the owner of @dPros, Inc. an advertising and marketing firm based in Minnesota and editor of the @dPros newsletter . She started @dPros out of her home with her 4 children playing underfoot. " Where there's a will, there's a way! " Visit her website at for your free advertising campaign today!

The Life and Times of a Grizzly Ad!

Written by William /"Wild Bill/" Montgomery

Continued from page 1

or 3) They have absolutely no opinion at all. These arerepparttar most important readers. The others have already opted to continue or abort. These people remember you but you have not drawn a strong enough opinion to pull them throughrepparttar 101150 third stage. This requires you to re-assess your ad. You "ARE" catching their attention, but you have not gained their complete interest. Go back. See what catches their attention and what comes off asrepparttar 101151 weak link of your message. Try again.

Now (assuming they reacted positively) your reader is inrepparttar 101152 last stage ofrepparttar 101153 process. They are required to take action. Yes, I'll go with your product. No, I don't think so at this time.

"This Time".

For Web Site owners; If at all possible, leave two major impressions with your now potential buyer when they reach your page(s). First, make it clear that if they go with you today, there is an extra incentive to do so. Secondly, if they can't decide today, make it clear that you want to see them again. That's called "Invitation and Follow-Up". Just a note torepparttar 101154 wise. Make these impressions (Incentive & Invitation) apart from one another, not together.

Your potential customer now decides to take that final step of action. It all come down to this:

1) They buy your product, try your product, or ask for more information. But no matter what, your potential customer is now a legitimate sale or lead.

2) They have now decided against you. Website owners, don't forget about that second impression (Invitation & Follow-Up). Not now doesn't always mean forever.

Best of Luck

William "Wild Bill" Montgomery Join our Sizzlin' HOT Ezine - The InfoZone Weekly Report Get Hot Tips & Hot Links. Great Guest Articles. Direct Links To The Latest Article Submissions In Our Database! To Subscribe visit or send email to with subscribe in body of message.

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