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A valuable lesson learned.
My response dropped and I found out hard way there are literally millions of people who use email but DO NOT surf web. Many simply do not care to surf web and there are a good number of folks who do not have access to it.
My autoresponders immediately went back into my ads and since I was paying for each word or line, I decided to stick with ONLY AR's. The extra few bucks to add my web site address was probably not worth it, I guessed. Wrong again.
Luckily I had my own email newsletter to do a little more experimenting. I changed my ads so they contained BOTH my autoresponder address AND my URL.
Bingo. The perfect mix. My total inquiries (autoresponder plus page hits) went up by about 20% and remained there as long as my ad contained both contact methods. Along with these increased prospects came increased profits. Another valuable lesson learned.
I know, a lot of you are saying hey, that's not a tough decision. Well to you I say take a look at classified ads in almost any ezine on net. Count number of ads that have both an AR and a URL. You'll find that about one out of every three of them qualify. Point made.
I hope I've managed to shed a little light on YOUR marketing campaign today. If you're not marketing with both AR's *and* a URL, you're missing out on some revenue!
Remember, as many have said before me, marketing is now, and always will be, a numbers game. The more numbers you reach, more numbers you'll count!
Lisa Walstad is the owner of @dPros, Inc. an advertising and marketing firm based in Minnesota and editor of the @dPros newsletter AdProsfirstname.lastname@example.org . She started @dPros out of her home with her 4 children playing underfoot. " Where there's a will, there's a way! " Visit her website at www.thepartieshere.com/adpros for your free advertising campaign today!