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I know you will agree that example # 2 is a much better looking email message than message #1. In fact, I bet you have deleted email that looked like #1, because of way it looked. Right?
Don't let your email messages suffer this tragic fate because you did not take time to make them look Good.
Steps to Writing Good Looking Emails
Limit Character width to 60. Use a hard return (that means hit 'enter' key when you get to 60 characters, or before 60 if next word is long). I create my messages using Textpad. TextPad ® is a powerful, general purpose editor for plain text files. Easy to use, with all features a power user requires. ( Go to: TextPad.Com and download trial copy. )
Avoid using ALL CAPITAL letters. This is viewed as 'screaming' in cyber world.
If writing your messages in HTML, use font color 'black' for text of your messages and use color fonts to 'accent' specific words.
Always use blank lines between paragraphs and between your signature file and cordial exit (Thanks, Sincerely.. etc).
A good looking email is a short message with impact . . . not a 'book'!
Todd N. Thompson is an Internet marketing consultant, speaker and marketing expert. You can view his latest project, the "Royal Responder", the best follow-up autoresponse service available on the internet today, at http://www.royal-responder.com/good