Email marketing loosing its effectiveness? There is an alternative-Desktop Marketing.

Written by Michael Ginzburg


Continued from page 1

Ifrepparttar solution is so simple, why aren't more websites using desktop alerts? Until now,repparttar 120773 only way to send desktop alerts was to hire a team of software developers to developrepparttar 120774 alerting application for you - which is quite expensive, not to mention time consuming.

Entertainment and news companies started using desktop application for branding, communication and advertising. Take ESPN.com for example. On their website, users can download an application which gives them daily sports highlights and video commentary, with embedded commercials. So far, more then 1.6 million people have installed it and about half use it daily.

So how do you get started? Well, if you have content your site visitors or clients are interested in, you simply offer them this content inrepparttar 120775 form of a useful downloadable application. Instead of developingrepparttar 120776 application yourself, you just customize one ofrepparttar 120777 existing desktop applications with all your promotional materials (such as your own logo, custom icons, banner ads and menu entries). Users will downloadrepparttar 120778 application because of its informative and/or entertaining content, special savings, or features like daily alarms, calendar reminders, or task lists. Now thatrepparttar 120779 user has voluntarily invited you into their personal space, you can create a strong, long-lasting impression and deliver desktop alerts just as you would email messages. With desktop alerts, there are no other incoming messages to compete against, and you won't have to worry about being accused of spam.

Promo Clock has combined allrepparttar 120780 benefits of interactive promotional products and new era advertising tools, developing a cost-effective application for reaching customers with timely information and updates. Ready-made models as well as custom models based on animated images or Flash presentations are available. Reach author Michael Ginzburg at promo@promoclock.com or simply go to http://www.PromoClock.com/holiday/email for more information.

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How To Create an Offer Your Buyers Will Love

Written by Jinger Jarrett


Continued from page 1

However, there are a couple of things you should know first before you use that sales letter.

If it's for an affiliate program, there's nothing you can do to change it. The way around this is to write a review forrepparttar product that appeals to your specific market. Then include a link torepparttar 120772 sales page forrepparttar 120773 product.

If you are reselling a product, rewriterepparttar 120774 sales letter for your target market. Make it appeal torepparttar 120775 market you are selling to. Just make sure that it's ok to do rewrites before you go to all that trouble.

If you're marketing your own product, then you'll have to dorepparttar 120776 sales letter from scratch. Keep your market in mind, make it personal, and emphasizerepparttar 120777 benefits ofrepparttar 120778 product to your target market.

5. Make it easy for your customer to buy This also ties into your sales letter.

Be clear with your customer what your product is about. Makerepparttar 120779 web page quick loading, and give your web page only one purpose, i.e. to makerepparttar 120780 sale.

When you create your web site, you want to make it as easy as possible for your customer to purchaserepparttar 120781 product.

This means having links to a payment method and making those links easy to find.

You have a lot of options here, butrepparttar 120782 important thing to remember is that your sales letter should point to where to go to makerepparttar 120783 purchase.

Accept credit cards and make it easy for your customer to use his/her card to makerepparttar 120784 purchase.

6. Automaterepparttar 120785 process When you create your web site, you'll be amazed atrepparttar 120786 number of tasks involved in running it.

If you're giving away a free report, use an autoresponder. You can also userepparttar 120787 autoresponder for automatic follow up. Just make sure you include at least seven follow up messages. Customers seldom buyrepparttar 120788 first time, and you'll want to capture contact information up front.

Use a credit card processing method that doesn't require you to answer every email.

Check your links and make sure they work. Nothing is more frustrating forrepparttar 120789 customer than to buyrepparttar 120790 product and not be able to access it immediately.

Automate every process you can and make sure it works. That way, you'll only have to handlerepparttar 120791 email, which, as I have found out, can keep you pretty busy.

Once you've created your offer, market it. Let everyone know about it and keep doing your follow up. Once you capture that customer, you can keep marketing to him/her over and over. This will increase your sales.

Repeat these steps and keep them coming back for more.

Jinger Jarrett will show you "How to Really Start Your Business in 30 Days". Get your copy of her free hot new ebook or ecourse now. http://www.smallbusinesshowto.com


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