I know you will agree that example # 2 is a much better looking email message than message #1. In fact, I bet you have deleted email that looked like #1, because of way it looked. Right?

Don't let your email messages suffer this tragic fate because you did not take time to make them look Good.

Steps to Writing Good Looking Emails

Limit Character width to 60. Use a hard return (that means hit 'enter' key when you get to 60 characters, or before 60 if next word is long). I create my messages using Textpad. TextPad ® is a powerful, general purpose editor for plain text files. Easy to use, with all features a power user requires. ( Go to: TextPad.Com and download trial copy. )

Avoid using ALL CAPITAL letters. This is viewed as 'screaming' in cyber world.

If writing your messages in HTML, use font color 'black' for text of your messages and use color fonts to 'accent' specific words.

Always use blank lines between paragraphs and between your signature file and cordial exit (Thanks, Sincerely.. etc).

A good looking email is a short message with impact . . . not a 'book'!

To register a domain name, you might want to use a special name-find tool at http://BuyDomains.com -- it allows you to search for domain names containing your specific key words. Excellent time saving device!

When choosing your domain name keep this in mind:

-> Select a name that is not only easy to pronounce and easy to spell -- make sure that it spells same way as it sounds.

-> Avoid hyphens, numbers and abbreviations to prevent future confusion -- unless registering both versions -- for example, I registered both domain names: EMailMarketingTips.com and E-MailMarketingTips.com

-> Chances are that name you really want is not available as dot-com anymore. If so, select another, less perfect name, but try to get dot-com before you opt for .net or .org -- or any other extensions. -> Make it is as short as possible. Yes, virtually all one word domain names with dot-com extension are taken, but don't give up too easily on two-word names. There are still many great ones available.

-> Three, or even four-word domain names can be good too if they are not too long. Make sure you count syllables as well. If it is easy to pronounce and under six syllables, most likely it is fine (my InternetSuccessCoach.com has 3 words and 6 syllables for example)

Using your own domain name is not only cost-free branding tool. In addition this type of email address adds instant credibility to your correspondence and - even more important - your e-mail address will stay same even when you change your ISP (and most likely you will, trust me!).