No matter which way you decide to go, it`s going to be hard, mostly because of all spam filters that are now in place. ISP`s are really cracking down on spammers. So much so, that even legitimate emails are getting filtered out.

I`ve gathered together a few sites that I find very helpful when I`m writing my ezine, and sending mails to safelists etc. It`s quite amazing to see what actually sets spam filters off. Take some time to go through it all. Bookmark sites. If you`ve ever wondered if your mail is getting through, you can easily check, just by looking for trigger words.

Here are a few sites/articles that show you some of words that are considered to be spam triggers:

http://www.iprofitsystems.com/articles/spamfilters.html http://www.wilsonweb.com/wmt8/spamfilter_phrases.htm http://www.internetbasedmoms.com/ezine_killer.htm http://office.microsoft.com/Assistance/9798/newfilters.aspx

This one I absolutely love. It`s real fast, gives you a quick review of your mail onsite, and sends you an email with more information. I use it every time I send out a "marketing" email of any kind.It`s most definitely one of best "spam" checkers I`ve found.

http://www.lyris.com/contentchecker/

Email marketing can be a lot of hard work, especially as, according to averages, people need to see your offer AT LEAST 7 times before they "bite". Be consistent, get your mails out there, but also be responsible. The last thing on earth anybody wants, is to be accused of spam. Spam accusations can hurt both you AND website/product/program you`re promoting.

Don`t be afraid to add a little "personal" touch to your emails, just don`t go totally overboard by telling people ins and outs of your life...hehehe

Above all, enjoy what you do.

Anna-Marie Stewart =-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-= How to easily avoid those contrived Scams, Shams, and Spam. Yes; without spending your Hard won money with every so called Guru. Be far better informed and prepared With This Brand New, Huge money Saving Free E-Book! Now You can quickly learn how to run a real home spun business without all Hype. http://annamarketing.com/pops/splash.html Subscribe to Not Just Another Ezine http://annamarketing.com -=-=-=-=-=-=-=-=-=-=-=-=-=--=-=-=-=-=-=-=-= This article is available for reprint in your opt-in ezine, web site or ebook. You MUST agree not to make any changes to article and RESOURCE BOX MUST be included. (c) 2002 AnnaMarketing.com. All Rights Reserved

An inexperienced journalist is as likely to get your story wrong as right and will probably churn out an article that will get poor play and little readership.

A journalist who is interested in your company before you call probably has an agenda in mind. Odds are this journalist will discard your message and focus on that agenda while pretending to deeply care about what you have to say.

Publicity is not advertising. It is not a product or a service for you to buy. You cannot place an order. You cannot dictate content. You are not in control.

You must negotiate for publicity with those who are in control: news media. And that means you must give a good reporter a reason to report about your company.

You must be newsworthy. You must perform.

Copyright 2003 by W.O. Cawley Jr.