Email Marketing Systems to Help Boost Exposure and Profits...System #6 - A 3-Step Process To Turn a One Time Follow Up Into a Responsive Sub-List.

Written by Denise Ryder, Marketing Coach

Continued from page 1

The key to keeping these people interested is to and you do that by:

1. over-delivering on what they requested. I mentioned 30 no cost resources in my Resource Box but in my follow up email I am actually giving them 25 more for a total of 55.

2. offer more relevant messages -repparttar idea is here to offer relevant information. Again on focus with my no cost marketing resources. I wouldn't follow up with anything else but, it doesn't relate.

3. WIIFM -repparttar 144119 "what's in it for me" aspect has to be answered for your prospect. You have to give themrepparttar 144120 reason for sticking with you. Promoterepparttar 144121 BENEFITS of whatrepparttar 144122 information will do.

4. NO OFFERS - I know, I know you are tempted to throw in a little link to something you are affiliated with...BUT DON'T DO IT!!! If it was specifically mentioned inrepparttar 144123 confines of your article as a good resource, then ok...but if you didn't refer to something as a resource, don't do it. You don't want to scare your prospect into thinking that you are going to try and sell him goal inrepparttar 144124 first follow up mailing is to KEEP THEM INTERESTED and KEEP THEM ON YOUR LIST. Make a positive good first impression.

There will be time for you offers, trust me ;o)

Step 2 - Automate

You're probably thinking, yup I know I need an autoresponder in order to do this. Of course you do, that goes without saying. But, you need to seerepparttar 144125 bigger picture here. You have a prospect that has receivedrepparttar 144126 information and you have indicated that there is more "to come." That "more to come" is what I am referring to. Make sure you have it already to go and uploaded into your autoresponder.

Yup, ya got to think ahead...there is no room for "fly-by-the seat of your pants" marketing here. Sit down and plan out a 7 message follow up for this list and have it loaded and ready to go.

Leave some time between each mailing...something like between 7-10 days. Remember this isn't your general list, this is a targeted one with specific information and of course specific offers geared to them.

Through these 7 messages your goal is to keep building uponrepparttar 144127 information that they prospect originally requested. You know they are interested because they hit your autoresponder inrepparttar 144128 first place, right ;o)

So give themrepparttar 144129 good, solid content RELATING torepparttar 144130 original that they requested.

In our example above I would keep providing them with information concerning no cost marketing resources. I would sendrepparttar 144131 article as I said I would and thenrepparttar 144132 other 6 messages would perhaps look at what to spot in a good no cost marketing resource, how to test a resource, how to trackrepparttar 144133 results, and how to userepparttar 144134 information they have gathered to make money. Allrepparttar 144135 while I mention that there is STILL MORE to come and of course provide them withrepparttar 144136 opt-out option at all times.

I also can weave in my offers and because ofrepparttar 144137 way I have set my system up, these offers come inrepparttar 144138 form of recommendations, there is no hard sell tactics happening here.

Step 3 -Special Mailings

Ok, we have a sub-list with a theme of no cost marketing resources. As I release a new product (based on this theme) or find more resources to share, then I will send out a special mailing with this information.

The idea is that these are "special" so they are not to be used as some form of "mass or blast" marketing tactic. What we have done with these people is built a good solid relationship with them. We have sent them fantastic info that they can use and we keep building by providing them with even more information and over-delivering. Why would we want to then ruin all that by blasting them every week... WE DON'T.

These special mailings should be limited to using them twice a month. It stands to reason that some months you may not use them at all. But in this caserepparttar 144139 idea is that it is special so make it good. Keeprepparttar 144140 momentum of good solid information and tie in a good offer.

A good rule of thumb is to think in these terms...

A good mailing is something that benefitsrepparttar 144141 list member andrepparttar 144142 list owner. It has to be a win/win for both or it just won't work.

When you are thinking in terms of lists, you have to realize that a list can come from anywhere. It is just a matter of seeing it. As I mentioned above, think of your products/services as little individual lists. Break them down and build a sub-list around each products theme.

Do it right and you may find a little niche where you didn't realize it…now how cool is that!!

Denise Ryder is a Marketing Coach writing from her home office in Northern Ontario (Canada). Hey...are you a do-it yourself marketer? Are you struggling a little? Need just a little help??? Can you imagine how far your business could grow with a Marketing Coach in your pocket??? Take a no cost Test Drive TODAY!!

How To Get Qualified Visitors to Your Site

Written by Denise Ryder, Marketing Coach

Continued from page 1

I know that many people will not write an article because they feel they aren't writers. "Don't eat that Martha, it's ca ca!!" Anyone can write a simple "how to" article. Just do up an outline for yourself and use it as a guide to gather your thoughts and then just take your "how to" process and put it into steps for people to follow.

Articles not only promote you and your site in a subtle way butrepparttar Resource Box provides you withrepparttar 144118 PRIMO classified ad spot there is inrepparttar 144119 newsletter. See people will read your article, understand what you are saying and THEN read who wroterepparttar 144120 article. That's whererepparttar 144121 resource box comes into play because that is essentially your ad. There they find who wroterepparttar 144122 article, your site address and then of course an incentive to get them on YOUR offering a them a no cost report ;o)

Keep in mind that that ONE ARTICLE can reach more people than you could ever possibly imagine. You aren't limiting yourself to just one can send that very article to several publishers within your TARGET MARKET and reach tens of thousands of people all atrepparttar 144123 same time. The great thing about using articles isrepparttar 144124 fact that it doesn't cost you a cent..just takes a little time in putting your knowledge to paper...oh, I mean to disk ;o)

4. Develop your own information products - Why rent if you can own. What I mean by that is why use someone else's information products when you can quite capably write your own and use it to it's full advantage. Developing your own eReport, eCourse, or eBook provides you with SUCH AN ADVANTAGE. You can use your own knowledge and create a product and then leverage your marketing throughrepparttar 144125 efforts of others...AND like articles reach far more people than you can possibly imagine.

Now ifrepparttar 144126 mere thought of developing your own info product really scaresrepparttar 144127 heck out of you...well first off, don't let it. If you are writing articles then you can do a little formatting change and turn a group of articles into a report or course very easily. However, if that STILL makes you feel like a deer caught inrepparttar 144128 headlights, then your have an alternative. In terms of using information products in your marketing...opt forrepparttar 144129 reprint or customization rights ALWAYS.


Well, because as I said above you use these products to leverage YOUR marketing efforts. Yup, you didn't writerepparttar 144130 course you're using but your links and advertising is weaved throughoutrepparttar 144131 particular course. When people who subscribe via your web form forrepparttar 144132 course will always know who they received that course from because your advertising is throughout, NOT someone else's. It just doesn't make sense to work hard at marketing a course and then NOT have your information somewhere inside. Why are you doing that to yourself?? If you are going to spend time and energy in marketing a product make sure that it leads to YOUR LIST and IT HAS YOUR INFO inside at least. If you are allowed withinrepparttar 144133 confines ofrepparttar 144134 license then let others give YOUR COPY ofrepparttar 144135 product away and leverage your marketing through their efforts...but DON'T let someone else ride your coat tails without getting something out of it.

Do you see how that works???

I offer an eCourse and offer customization licenses, so people have an option. To me asrepparttar 144136 author it makes no difference if you opt forrepparttar 144137 license or is still a win/win. The person gets to use my course to build their list so they are smiling. In that regardrepparttar 144138 win for me is that I am leveraging my marketing through their efforts and because they didn't buyrepparttar 144139 customization license ALL MY ads and links remain in place. Now if they tookrepparttar 144140 time to see just how this works and what they can do to change it around a little they would see that by spendingrepparttar 144141 $6.95 inrepparttar 144142 long run that ecourse just turnedrepparttar 144143 tables for them. They STILL get to userepparttar 144144 course as a list building tool AND they also stand to get hits by being able to add their own offers each day forrepparttar 144145 duration ofrepparttar 144146 course. PLUS, by offering THEIR CUSTOMIZED version of that course to others to use for their list building...they have just turnedrepparttar 144147 tables again by usingrepparttar 144148 efforts of those who are using that course.

I can totally appreciaterepparttar 144149 fact that eBusiness owners have been through hell and back and have been burned many times by products and/or services offering themrepparttar 144150 moon. I understandrepparttar 144151 reluctance to spend money...HOWEVER, inrepparttar 144152 case of purchasing an eCourse or eReport customization license that gives you such a winfall of just makes for smart business ;o)

Ok, we have gone over four tools for help you gain targeted traffic. Nowrepparttar 144153 other part of Steve's question involved "long term." Well, it stands to reason that if you keep up withrepparttar 144154 article writing, developing new information products are at least using those that are out there to YOUR full advantage, and using classified advertisingrepparttar 144155 right way...thatrepparttar 144156 long term will follow. This isn't rocket science and YOU DON'T need a degree in marketing to pull any of these off successfully. All you really need is to be persistent and consistent ;o)

Every eBusiness owner needs to start with some form of marketing strategy or foundation. These four tactics will certainly give you a good solid foundation. Once you have them in place and they are pulling for you, you'll then be able to look atrepparttar 144157 other tactics like pay-pe-click search engines and give that a shot. The point that I want to really stress isrepparttar 144158 fact that if you start withrepparttar 144159 four tactics I mentioned above and they will always be working. Then as you progress you add new tactics, test them and if they prove to be beneficial then you add them.

It does take a bit of time and effort to seerepparttar 144160 rewards, but they will happen...just stick with it and don't give up ;o)

If you have a great understanding ofrepparttar 144161 foundation but need to have someone who can help guide you puttingrepparttar 144162 foundation to work for your own business, then you could use a Marketing Coach. Take a coach for a No Cost TEST DRIVE and see what they can do for you.

Denise Ryder is a Marketing Coach writing from her home office in Northern Ontario (Canada). Hey...are you a do-it yourself marketer? Are you struggling a little? Need just a little help??? Can you imagine how far your business could grow with a Marketing Coach in your pocket??? Take a no cost Test Drive TODAY!!

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