Ummm, let me give you an example...

Say I write an article on "How to Write an Article That Generates Sales and Builds Your List ALL AT THE SAME Time!!" The article starts by going through benefits a business owners receives for their business by writing an article. Then I go through 3 types of articles. Now once they write an article then they are going to want to learn what to do with it AND of course what do to if they write several articles. So...what I do is this...

I find a logical break within content and instead of having one huge article I break it down into 2 or more parts. I send first part out to publishers and load other part into an autoresponder. Within Resource Box I can say something like...

Today's article is part one of a two part series. To receive remaining part send any email to abc@yourautoresponder.com See what is happening here???

The first part of article is one that is generating some good exposure...it captures interest of reader, it is building trust and rapport with them. They finish it and read Resource Box where "ah huh, there is a second part that I MUST HAVE!" From there...the action, of course, is to send any email to autoresponder to get second part. Which has just built a nice little list for me, focusing on article writing and enables me to set up a follow up email marketing system.

TA DA!!

One point...I mentioned "logical break" but not too logical. What I mean to say is that you want to have a nice break but one where it is going to leave them wanting more...which is what they will get from signing up for second part.

See how it works ;o)

Excellent!!

Imagine potential you have for email marketing if you were to write a few of these 2 part articles and lists you would be building in NO TIME??

Pretty exciting and productive when you think about it!

If you're still a little apprehensive and need a helping hand then check out eZine Article Creator... http://www.profitspace.com/eac/index.html

It all starts with just one step...get a topic for an article and then sit down and write. I know, easy for me to say, but it really isn't that hard once you get rolling. Then get one of these little "systems" under your belt and you'll be asking yourself WHY didn't you do this sooner ;o)

The key to keeping these people interested is to and you do that by:

1. over-delivering on what they requested. I mentioned 30 no cost resources in my Resource Box but in my follow up email I am actually giving them 25 more for a total of 55.

2. offer more relevant messages - idea is here to offer relevant information. Again on focus with my no cost marketing resources. I wouldn't follow up with anything else but, it doesn't relate.

3. WIIFM - "what's in it for me" aspect has to be answered for your prospect. You have to give them reason for sticking with you. Promote BENEFITS of what information will do.

4. NO OFFERS - I know, I know you are tempted to throw in a little link to something you are affiliated with...BUT DON'T DO IT!!! If it was specifically mentioned in confines of your article as a good resource, then ok...but if you didn't refer to something as a resource, don't do it. You don't want to scare your prospect into thinking that you are going to try and sell him something...you goal in first follow up mailing is to KEEP THEM INTERESTED and KEEP THEM ON YOUR LIST. Make a positive good first impression.

There will be time for you offers, trust me ;o)

Step 2 - Automate

You're probably thinking, yup I know I need an autoresponder in order to do this. Of course you do, that goes without saying. But, you need to see bigger picture here. You have a prospect that has received information and you have indicated that there is more "to come." That "more to come" is what I am referring to. Make sure you have it already to go and uploaded into your autoresponder.

Yup, ya got to think ahead...there is no room for "fly-by-the seat of your pants" marketing here. Sit down and plan out a 7 message follow up for this list and have it loaded and ready to go.

Leave some time between each mailing...something like between 7-10 days. Remember this isn't your general list, this is a targeted one with specific information and of course specific offers geared to them.

Through these 7 messages your goal is to keep building upon information that they prospect originally requested. You know they are interested because they hit your autoresponder in first place, right ;o)

So give them good, solid content RELATING to original that they requested.

In our example above I would keep providing them with information concerning no cost marketing resources. I would send article as I said I would and then other 6 messages would perhaps look at what to spot in a good no cost marketing resource, how to test a resource, how to track results, and how to use information they have gathered to make money. All while I mention that there is STILL MORE to come and of course provide them with opt-out option at all times.

I also can weave in my offers and because of way I have set my system up, these offers come in form of recommendations, there is no hard sell tactics happening here.

Step 3 -Special Mailings

Ok, we have a sub-list with a theme of no cost marketing resources. As I release a new product (based on this theme) or find more resources to share, then I will send out a special mailing with this information.

The idea is that these are "special" so they are not to be used as some form of "mass or blast" marketing tactic. What we have done with these people is built a good solid relationship with them. We have sent them fantastic info that they can use and we keep building by providing them with even more information and over-delivering. Why would we want to then ruin all that by blasting them every week... WE DON'T.

These special mailings should be limited to using them twice a month. It stands to reason that some months you may not use them at all. But in this case idea is that it is special so make it good. Keep momentum of good solid information and tie in a good offer.

A good rule of thumb is to think in these terms...

A good mailing is something that benefits list member and list owner. It has to be a win/win for both or it just won't work.

When you are thinking in terms of lists, you have to realize that a list can come from anywhere. It is just a matter of seeing it. As I mentioned above, think of your products/services as little individual lists. Break them down and build a sub-list around each products theme.

Do it right and you may find a little niche where you didn't realize it…now how cool is that!!