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This is one of untapped arenas of email marketing.
So many web sites have 'frequently asked questions" sections, or information on how to find what client is looking for.
Why not use your emails to offer this information in a lively, informative manner?
It may be just push that gets a potential client to click on your site, and decide to buy, if they discover in an email that you send that you are offering a special holiday discount, or are adding extra software to package you're selling.
Strategy Three: Use Your Email Signature EVERYWHERE.
Whether you are sending an email to your Aunt Mary, or are participating in an online email discussion list, always, always include your web site URL and email address in your signature (unless online list rules forbid this).
This is automatic advertising for your business, and is an effective method of letting people know that you're online, and ready to receive mail from them.
Send Greeting Cards. If you have a regular email client list, they will most likely welcome a friendly greeting card from you during holiday time.
This is a great method of helping them remember you, to wish them a happy season, and to let them know about seasonal promotions.
They key to success with this method, of course, is that these are from your opt-in list; they know you, and have agreed to receive regular communications from your firm.
Don't try this with strangers, or they will be offended, and accuse you of SPAMMING them.
Hold a Contest. You can use email to hold a contest, and to offer prizes to winners.
This is one method of increasing interactivity, and to increase interest in your newsletter or ezine.
If contest is at your physical location offline, you can still use email to let your customers know that it's going on, and to encourage them to participate - and to get others to sign up as well.
Strategy Four : Market Your Newsletter or Content in Ezines and Newsletters.
There are literally thousands of ezines (online magazines) and newsletters available today, devoted to almost every conceivable topic.
Do you provide wedding planning? Find ezines that address engaged couples and wedding planning, and place an ad in one.
Most ezines and newsletters are quite inexpensive to advertise in (some will even give you a free ad if you write an article for them, or will trade ads with you if you publish a newsletter).
But some of extremely large ones do charge hefty rates.
The good news? These rates are much, much less than ads in print media ...
Where do you find ezines and newsletters?
There are several directories for ezines and newsletters available online.
You can find ezines at www.ezine-universe.com, or at www.bestzines,com and newsletters at www.egroups.com, www.escribe.com, www.topica.com, and www.onelist.com , to name just a few of better-known directories.
Create your own newsletter, online course, or ezine.
Want people to perceive you as an expert in your field?
And to market your firm effectively?
Then you will want to consider creating your own ezine or newsletter.
This is a highly effective email marketing tool for several reasons:
o It helps you build your email list
o You can place your own ads in it, and promote your services or affiliate programs
o People will see your web site address, your logo, and a link to your programs in each email that you send them. They will open emails, because you are providing them with articles and information that they want (unlike SPAM, which gets deleted immediately).
By using email as part of an overall marketing plan, you can increase your firm's brand identity, improve customer relations, and help get word out about your online (or offline) business.
Philip Lim is the editor of NewbiesOnly.com which is dedicated to teaching newbies or beginner marketers to internet marketing the ropes. Enroll into our free 10 days intensive email course: "Strategies for Internet Marketing Success". http://www.NewbiesOnly.com