Email Marketing Strategies - The Subject Line Message

Written by Marl K. Atkins

Continued from page 1
Think about this: Have you heard of a self fulfilled prophecy? If I can convince a lot of people that a stock is going to go up and they all buy it, what's going to happen? The stock is GOING TO GO UP!! And we did it all in an EMAIL SUBJECT LINE! Besides reading plenty of our 'pitch' just inrepparttar subject line, sooner or later,repparttar 150739 investor was bound to openrepparttar 150740 email. If they did open it, we didn't disappoint them. We provided more detailed information onrepparttar 150741 pick in our subject line, and then presented an enticing ad for to get them to visitrepparttar 150742 site. This is just one example ofrepparttar 150743 power that can be gleaned from nothing more than an email subject line. The only thing you need to getrepparttar 150744 recipient to read it is get through their SPAM blocking software. Using a strategy like this takes some imagination and a lot of thought. I can't give you a 1, 2, 3 on how to make it succeed but here are a few guidelines. 1. Identify a very specific email recipient target, for example 'Boston Red Sox Fans'. Once you've identifiedrepparttar 150745 target find ways to purchase, rent or cultivate opt-in email addresses of people within that target. 2. Identify a concise, on going piece of information that you can continue to supply within an email subject line. For example, game scores or statistics of some interest to your recipient target. Newspaper style headlines that are close torepparttar 150746 recipient's interests like 'Red Sox Stoprepparttar 150747 Pirates AGAIN!' could work. It's better if you can make that information relate to or validate your service. 3. Find one word that can both identify your service and provide information as to where you can be found. A well thought out domain name can work wonders for this job. For example: 4. Send your emails in a timely manner. If you send an email telling your recipient a game score a week afterrepparttar 150748 game it's not going to be worth much because your recipient probably already knowsrepparttar 150749 score. He's interested in last night's score. 5. Don't disappoint your readers. Give them what they hope to find when they open your email or log onto your Website. If you want to offer something free of charge then make sure your giveaway has genuine value torepparttar 150750 recipient. DO NOT lie to your prospects. Respect them and always deliver as promised. Author: Web Development Contractor - Marl K. Atkins SoftLink Sytems, Inc.

My company, SoftLink Systems, Inc. provides Web Development Contractor services. I have developed Web and database applications since 1995. I have also been Microsoft Certified since 1995.

Pay-per-Click Marketing Copy: Tactics to Avoid

Written by Dave Felts

Continued from page 1

Satisfaction Guaranteed
Would anyone ever buy from a store where it's not? A satisfaction guarantee is implied nowadays and listing that you offer one is a waste of characters.

In Stock
In Stock Now can work if you're selling a hard to get or seasonal item and you want to drive home that you actually have it, other than that, avoid it. Otherwise it's implued. Why would you ever list an ad to sell something you don't have in stock?

Company Name
Is your company name one people will recognize? If not, son't waste characters listing it. Instead focus onrepparttar offer or product. If you manufacture a product that is sold by resellers and you also have an ecommerce site, 'Official JoeWidget Site' can work to distinguish you from others inrepparttar 150738 space.

Dave is a full-time Search Engine Marketing Manager. He also runs SyteSurge, a web site dedicated to pay-per-click marketing and search engine optimization.

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