Email Marketing Strategies - The Subject Line MessageWritten by Marl K. Atkins
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Think about this: Have you heard of a self fulfilled prophecy? If I can convince a lot of people that a stock is going to go up and they all buy it, what's going to happen? The stock is GOING TO GO UP!! And we did it all in an EMAIL SUBJECT LINE! Besides reading plenty of our 'pitch' just in subject line, sooner or later, investor was bound to open email. If they did open it, we didn't disappoint them. We provided more detailed information on pick in our subject line, and then presented an enticing ad for WatchThisStock.com to get them to visit site. This is just one example of power that can be gleaned from nothing more than an email subject line. The only thing you need to get recipient to read it is get through their SPAM blocking software. Using a strategy like this takes some imagination and a lot of thought. I can't give you a 1, 2, 3 on how to make it succeed but here are a few guidelines. 1. Identify a very specific email recipient target, for example 'Boston Red Sox Fans'. Once you've identified target find ways to purchase, rent or cultivate opt-in email addresses of people within that target. 2. Identify a concise, on going piece of information that you can continue to supply within an email subject line. For example, game scores or statistics of some interest to your recipient target. Newspaper style headlines that are close to recipient's interests like 'Red Sox Stop Pirates AGAIN!' could work. It's better if you can make that information relate to or validate your service. 3. Find one word that can both identify your service and provide information as to where you can be found. A well thought out domain name can work wonders for this job. For example: RedSoxScores.com 4. Send your emails in a timely manner. If you send an email telling your recipient a game score a week after game it's not going to be worth much because your recipient probably already knows score. He's interested in last night's score. 5. Don't disappoint your readers. Give them what they hope to find when they open your email or log onto your Website. If you want to offer something free of charge then make sure your giveaway has genuine value to recipient. DO NOT lie to your prospects. Respect them and always deliver as promised. Author: Web Development Contractor - Marl K. Atkins SoftLink Sytems, Inc.
My company, SoftLink Systems, Inc. provides Web Development Contractor services. I have developed Web and database applications since 1995. I have also been Microsoft Certified since 1995.
| | Pay-per-Click Marketing Copy: Tactics to AvoidWritten by Dave Felts
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Satisfaction Guaranteed
Would anyone ever buy from a store where it's not? A satisfaction guarantee is implied nowadays and listing that you offer one is a waste of characters. In Stock
In Stock Now can work if you're selling a hard to get or seasonal item and you want to drive home that you actually have it, other than that, avoid it. Otherwise it's implued. Why would you ever list an ad to sell something you don't have in stock? Company Name
Is your company name one people will recognize? If not, son't waste characters listing it. Instead focus on offer or product. If you manufacture a product that is sold by resellers and you also have an ecommerce site, 'Official JoeWidget Site' can work to distinguish you from others in space.
Dave is a full-time Search Engine Marketing Manager. He also runs SyteSurge, a web site dedicated to pay-per-click marketing and search engine optimization.
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