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That's what your email newsletter can do for you. It's your kung fu chain punches. They just keep coming until you win!
Now I want to be sure to specify here that we're not talking spam - we're talking permission marketing. We're talking about emailing to people who've subscribed to your newsletter from your web site.
Good self-defense is simple. There's no time to try to do complex, memorized sequences of dozens of movements! You just need a couple simple things that really work when chips are down and that are pretty hard to screw up.
In WingTsun Kung Fu that I teach, chain punching fills bill. You learn it pretty much day one, then you do about a thousand a day for next 40 or 60 years! Of course it will work, you know it as well as you know how to walk!
We're going to do same thing with email. Here are concepts and simple steps of Kung Fu Email Marketing:
1. The primary job of your web site is to get a visitor to give you their email address and permission to email them. You need to prominently feature your subscription mechanism. The mechanism can be as simple as an email link, a form they can submit, a popup/popunder/popover, or whatever. Just get email address. And be sure to tell them what you will do with it - you will send them your newsletter, ezine, occasional special offers, or whatever. It doesn't hurt to tell them in plain English that you're not going to sell their email address to a bunch of spammers either. And be sure to keep that promise! Since people are getting pretty protective of their email addresses, it may also be a great idea to give them a good reason to subscribe. Maybe you can give them a free ebook or report, or a free trial of your service.
2. You want your email newsletter to earn your subscribers' trust and respect, turn subscribers into customers, and customers into repeat business. You need to send your newsletter regularly forever, earning trust and respect old-fashioned way, and never letting your subscribers down. You can do this manually, but I recommend instead doing at least most of it with a sequential autoresponder. There are a number of good ones out there, and you can either go with one hosted on someone else's servers or you can run a script on yours.
That's it, you've now taken your first lesson in Kung Fu Email Marketing! What, did you think it would be hard or something? C'mon, this is just Internet marketing, not Kung Fu fighting!
Mike Adams has been doing WingTsun Kung Fu since 1980. You can learn more about his WingTsun Kung Fu schools at: http://www.dynamicwingtsun.com/ For more of Mike's Internet marketing tips, tools, news, articles, and resources, visit: http://www.timberway.com/