Email Email and Oh Yeah - EmailWritten by Christopher
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So we have to treat people’s inboxes with respect. To stop annoying those potential clients, here are some easy to follow rules:
oSend emails only to them that ask. Your mails should only go out to subscribers. Remember that it’s illegal to send emails to PRIVATE addresses like firstname.lastname@example.org Business addresses are different such as email@example.com , but still don’t spam even business ones.
oRemove addresses when asked. Never anger potential customers, as refusing to do something like removing them, will do this. They see your mailings as unproductive, untargeted, not asked for, or even actual scams (even though they arent’), but this is label most come under – even if you only sent 4 in last year.
oIf you buy email lists – check them before use. Most are useless money makers, that don’t work, bounce back or simply fail in some technical way.
oTry a few test mailings first, something simple like an offer to send em something free. This is good for locating and dealing with all those bounce backs you’re going to get. Once you’ve done that, you’ll have a better quality list – you know, something to work with. Save those ones, and send them a more deserving personal email,as this is where sales campaigns will be more successful.
oNot Read. Ah, not reads – I really like these, no seriously, as I get to remove them (the power and glory), well, they aren’t going to buy anything anyway, so why waste time contacting them – or even serving them!
oIt keeps that database tidy and better qualified, oh and saves you from flaming abuse mails from sad prospects who aren’t interested.
oEnsure that you use a real email address. This is just obvious.
oMake sure that subject line isn’t deceptive. Remember to make it straightforward, don’t confuse prospect or give them opportunity to file you – in computer bin. And they will, if they can’t understand your message!
Owner of an ad company
Spam Filters & Blockers: The solution to unsolicited email?Written by Anti Spam League
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Other well-known spam blockers are iHate Spam, McAfee Spamkiller, Spam Inspector 4.0, Spam Arrest, Qurb, Choicemail One, among others. iHate Spam is an easy-to-use and effective spam filtering solution for Outlook, Outlook Express, Eudora, Incredimail and Hotmail users. McAfee Spamkiller has several innovative features such as protection against Dictionary Attacks (made up names) and foreign language spam, and also supports Outlook, Outlook Express and other popular email programs. Based on personal and global learning networks, Spam Inspector 4.0 adapts itself to your email automatically, filtering out junk mail with an impressive accuracy. A particular type of spam filters are so-called ‘Bayesian spam filters’. These are considered intelligent filters, because they are capable of comparing two sets of information and acting on result. This differentiating feature of Bayesian filters is in direct opposition with vast majority of other spam filters which use pre-built rules to decide which email is spam and which is not. Bayesian spam filters take one group of legitimate email and another group of spam, and then compare values and data of each. They look for obvious repeating patterns to form an ‘opinion’ on something. In spam filter terms that ‘opinion’ becomes a rule. The definition of legitimate email that they create at end of this comparison session is what they use going forward to scan your inbox for spam. Yes indeed, these spam filters are capable of learning. For example, if filter blocked an email because it was perceived as junk, then user marked it as a valid email, then they will not to block that type of email in future. Thus, in time, this type of spam filter learns enough to block spam far more effectively. Some of Bayesian spam filtering options available today include AOL´s Communicator product, Eudora, and Spambully. Although latter is a fairly new product, it is already making waves in sea of spam fighting software. Spambully provides an integrated solution for users of both Outlook and Outlook Express, and its creators claim it can remove 99% of spam.
Finally we would like to point out two free spam blockers that provide good filtering capabilities. They are prime examples of Bayesian spam filters and perfect examples that freeware does not necessarily mean low quality. The first of these products is called Popfile and second one is called Spampal. Both are Windows only software products. In conclusion, although no spam blocking product can currently guarantee 100% accuracy, one thing is for sure: more positive, affirmative action you take against spammers by deleting, blocking and/or blacklisting them, less spam you will receive. Spam filters and spam blockers can really help us along fierce battle against spam. The more action we take, smaller spam problem will become. Wouldn’t that make us happier?
If you want to learn more about this and other related topics, check out www.Anti-Spam-League.org. This organization offers free membership and chance to access a wide amount of relevant information on privacy, spam, email abuse, Internet fraud, responsible marketing and several other topics.
The purpose of the Anti SPAM League is to help consumers and business owners reduce the amount of SPAM they receive. In addition, our Anti SPAM organization believes that educating site owners in the area of SPAM prevention and ways to successfully and responsibly market their sites, is key in making a difference.