Email Deliverability Tips

Written by Tom Kulzer

Continued from page 1

- Words/phrases: Choose your language carefully when crafting messages. Avoid hot button topics often found in spam such as medication, mortgages, making money, and pornography. If you do need to use words that might be filtered, don't attempt to obfuscate words with extra characters or odd spelling, you'll just make your messages appear more spam like.

- Images: Avoid creating messages that are entirely images. Use images sparingly, if at all. Commonly used open rate tracking technology uses images to calculate opens. You may choose to disable open rate tracking to avoid being filtered based on image content.

- Attachments: With viruses running rampant and spreading thrurepparttar usage of malicious email attachments many users are wary of attached documents. It's often better to link to files via a website URL to reduce recipient fear of attachments and reducerepparttar 109484 overall message size.

- CAN-SPAM Compliance

The January 2004 Federal CAN-SPAM law introduced a number of rules regardingrepparttar 109485 delivery of email. It's important you have your legal counsel review your practices and ensure you are in compliance. The two most important rules include having a valid postal mail address listed in all commercial messages and a working unsubscribe link that is promptly honored to removerepparttar 109486 subscriber from future messages.

- Reputation

Reputation services are often used by large ISP's as a way to vet email senders regarding their email practices and policies. Businesses listed with these services are then given less stringent filtering or no filtering at all. Several reputation services are:

- Relationships & Whitelisting

Contact with major ISP's and email providers is essential in letting them know about your requested subscriber email. Many large providers such as AOL and Yahoo have specific whitelisting programs and postmaster website areas to ensure your email is delivered as long as you meet their policies and procedures in handling your opt-in list.

Email deliverability is about ensuring requested opt-in email is delivered torepparttar 109487 intended recipient. While no single tip will enable you to get 100% of your email delivered each one utilized as a group can go a long way to reaching that goal.

Tom Kulzer, CEO and Founder of Newtown, PA based AWeber Communications, Inc. an opt-in email service provider. With 7 years managing opt-in follow up and newsletters for small businesses, email deliverability is an integral part of day to day operations. Learn more: and

Block Spam with An Easy Behavioral Change

Written by Catherine Franz

Continued from page 1

Next, after all your e-mails are uploaded into your software, whether you setrepparttar time management feature above, close offrepparttar 109483 Internet connection. It will not stoprepparttar 109484 lost 30 or 60 seconds these e-mail lock up your computer but you have cut off any possible pinging.

After you closerepparttar 109485 Internet connection, read, review and deleterepparttar 109486 e-mails. After completing this, you can go ahead and reopenrepparttar 109487 Internet connection, and send your responses.

If you have a dial-up connection, you can do this same method, except you will ignorerepparttar 109488 Mail Delivery option mentioned earlier.

This actually isn't just happening on e-mails with these symbols. There are other programmed e-mails dumping cookies on your computer. I will not address how to remove cookies in this article. To find out how your software can remove your cookies use F1 (help) on your keypad in your e-mail software to findrepparttar 109489 answer before. WindowsXP also has additional information for removing cookies under: Start, Help and Support.

Catherine Franz, a eight-year Certified Professional Coach, Graduate of Coach University, Mastery University, editor of three ezines, columnist, author of thousands of articles website: blog:

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