Email Builds Brands

Written by Harry Hoover

Continued from page 1

Generate Leads. An email newsletter containing worthwhile content, or a promotional offer with a high-perceived value can be used as incentives to convince prospects to provide their email addresses. Once you have their addresses, you can initiate dialogue that results in acquiring and retainingrepparttar right kinds of customers. Profitable customers.

Build Loyalty. In our opinion, building loyalty isrepparttar 137977 most important feature of an email program. Permission-based communication allows you to build customer loyalty, and customer loyalty kicks off a series of positive events including:

* market share increases because acquisition costs are amortized, allowing you to realizerepparttar 137978 lifetime value of a customer

* Some studies show that it costs six times more to acquire a customer as to retain one

* The Harvard Business Review reports that cutting customer defections by just five percent can result in profitability increases of as much as 35 percent

* sustainable growth continues because you have a solid base of customers who will refer others

* attract better employees who in turn deliver better value to customers

You no longer have a good reason for not using permission-based email marketing to unleashrepparttar 137979 power of customer relationships.

Harry Hoover is managing principal of Hoover ink PR, He has 26 years of experience in crafting and delivering bottom line messages that ensure success for serious businesses like Brent Dees Financial Planning, Duke Energy, Levolor, North Carolina Tourism, Ty Boyd Executive Learning Systems, VELUX and Verbatim.

Converting More Free Downloads to Paid Customers

Written by Sean Cohen

Continued from page 1

On your thank you page (or redirect page) they are taken to after they fill outrepparttar form you need to provide information on verifying. Verified opt-in allows you to ensure thatrepparttar 137976 person subscribing did so with his or her own email address and didn't provide a fake or malicious email. Letrepparttar 137977 visitor know that they should check their email inbox. Tell them whatrepparttar 137978 subject line ofrepparttar 137979 email says so they know what to look for. Convey that they must click onrepparttar 137980 link inside to verify and receiverepparttar 137981 download link to your product.

Inrepparttar 137982 autoresponder they receive after verifying, give them repparttar 137983 download link. Since they are subscribed to your list and have confirmed thatrepparttar 137984 address they provided is valid you can effectively follow up providing more information about usingrepparttar 137985 free or trial software, training tips, and further benefits or features earned by becoming a customer.

Using these techniques you are sure to increase your sales when converting free downloads to paid customers.

Sean Cohen, Director of Client Relations & Development of Newtown, PA based AWeber Communications, Inc. an opt-in email service provider. With 7 years managing opt-in follow up and newsletters for small businesses.

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