Email Appending Erodes Privacy!

Written by Mike Banks Valentine

Continued from page 1

If even email marketing industry publications have strong words forrepparttar practice of email appending, what shouldrepparttar 109619 public think ofrepparttar 109620 meticulous gathering of personal information by marketers into vast databases of assembled information thatrepparttar 109621 public knows nothing about, gave no permission or consent to assemble that information, and would likely disapprove if they did knowrepparttar 109622 practice was going on behind their back.

May 20, 2002, a financial privacy bill was defeated a second time in California after banking and insurance industry lobbyists contributed $5 Million toward politicians who opposed (or refused to vote on) a bill denying themrepparttar 109623 right to trade and sell Californians private financial information. Governor Gray Davis received nearly $1 Million ($880,000) of that amount after agreeing to veto any financial privacy bill that crossed his desk.

Californians have some very strong privacy advocates inrepparttar 109624 California Senate, like Senator Jackie Speier, who introduced various versions of her financial privacy bill repeatedly, only to have banking and insurance industry lobbyists jump in to changerepparttar 109625 outcome.

Online business is contributing dramatically torepparttar 109626 erosion of privacy by assembling personal, private, sensitive information about each and every customer simply by seekingrepparttar 109627 email addresses of their customers when they didn't receive it fromrepparttar 109628 customer personally, but through email appending services. Those services may have only had a name and email address to match beforerepparttar 109629 online business unkowingly contributed allrepparttar 109630 data they held about their customers torepparttar 109631 email appending firm doingrepparttar 109632 research.

The automotive department at Sears offers up name address, phone number, car model, make and repair history to an email appending firm when they request customers email addresses from those appending firms. They getrepparttar 109633 email address, but have just contributed to further privacy erosion in order to send an email about their lube, oil and filter change special.

The appending firm deals with a bank, a computer superstore and a discount warehouse and now has information that was inaccessible to them before. I could be argued thatrepparttar 109634 businesses should be paid forrepparttar 109635 information they have given up to gainrepparttar 109636 email address. But they don't realize what they are doing in most cases. Even if they do understandrepparttar 109637 privacy invasion involved here, they are unlikely to care. They just wantrepparttar 109638 email address to spam, er, market to their customers!

I wonder how much they'd charge to remove my information from all those databases? I don't think I could afford to buy back my privacy once you add up allrepparttar 109639 money spent to violate it.

Mike Banks Valentine I-Privacy Discussion List Protecting Privacy is Good for Business SUBSCRIBE:

Are You Making This Embarrassing E-Mail Mistake?

Written by Nick Nichols

Continued from page 1

"If he hasn't called or tried to contact me by June 20th, I should call him to see if there's anything else I don't need from his company."

Inrepparttar meantime, I've been anxiously waiting for you to "touch base" with me.

You see, I really have nothing better to do than to read pointless follow-up email messages from people who have no idea whether or not I really need what they have to offer.

Byrepparttar 109618 way, your company overview was fascinating reading. I can't tell you how glad I was to get it. I printed it out and put it up on my bulletin board just in case I ever need to refer to it.

When friends visit my office, I always make sure they see it.

No, I don't have any questions. I'm terribly sorry about that. I tell you what, why don't I take a few hours and think of some for you -- so you can send me more pointless email messages in response.

Once again, thanks so much for wasting my time. I really appreciate it.


P.S. What's an "Enterprise Solution?" Are you related to Captain Kirk?

Harsh? Maybe. Amusing? Possibly. Instructional? I hope so! Email follow-up is no different than telephone follow-up in that it must be relevant, it must provide some kind of new information, and it must have a strong call to action! This is crucial!

One final rant: Aren't you getting tired of hearing about "enterprise solutions?" The concept is so broadly applied and overused it really has no meaning anymore.

I urge you to review your email messages and other marketing communications and be mercilessly brutal in excising any and all meaningless jargon.

Replace it with customer-focused, benefit-oriented statements, and I'll bet your sales get an immediate bump upward.

Nick Nichols helps you create email campaigns that get results. Get his free book, "Explode Your Profits Using Digital Marketing" here:

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