Email Advertising Doesn't Get Any Cheaper Than This

Written by Micah D. Cranma

Continued from page 1

3. The information which showsrepparttar reader how to act - you have to include some form of information about how an interested reader can access a deal, contact someone, visit a web site, or whatever else you're trying to get that reader to do. So, offer them a way (or several ways) to go about "taking action," with contact info, a web address, a phone number, etc.

How to Use "Sigs" -------------------

Signatures can be a powerful tool forrepparttar 109675 budget-conscious web site owner, if used effectively. If used poorly, they're simply a waste of time and effort. So, in order to use signatures in a manner that will produce positive results, here are a few things that you should do:

a) Use as many different signatures as you can. Don't just send one signature you've developed over and over again torepparttar 109676 same people. Think of several different ones you could use for your business, and alternate. Also, signatures are an excellent tool for promoting an affiliate program that you're involved in. Again, have as many as you can, and rotate.

b) Testrepparttar 109677 effectiveness of your signatures. Don't just keep sendingrepparttar 109678 same group of signatures if it hasn't generated good results. Try some new ones, testing each particular signature for a little while to see if it's working better than other sigs you've tried. And once you've improved on your initial results, don't just stop experimenting. KEEP trying to improve upon your signatures more and more and eventually, you'll really be generating some good results.

c) Have a signature for every "type" of message that you send. If you make a signature for every different situation and "type" of e- mail you encounter, you can boost their effectiveness. For example, since most of your friends probably don't want to hear about your business or some affiliate program you're promoting, think of something else that they would like and would benefit them. Here's an example: you ever hear of those "get paid to surf" programs? Well, since it would be unprofessional for me to try to get people to sign up for them on this site, I promoterepparttar 109679 programs to my friends throughrepparttar 109680 use of e-mail signatures. I could use something like this:

Regards, Micah

P.S. Have you heard of those new "get paid to surfrepparttar 109681 web" programs? Well, I signed up with one called, and they really work! I got a check for like $30 last week inrepparttar 109682 mail. If you want to sign up for one, just go to:

See how effective that could be? And that applies for ANY e-mail "situation" you might encounter.

Get to Work! -------------------

Now that you're aware of allrepparttar 109683 benefits of using "sigs," you have no excuse not to start. So, start thinking about a few signatures that you could use. Jot them down on a piece of paper, revise them, edit them, and USE them. Good luck!

Micah D. Cranman owns and operates Sybren Design, a web design firm specializing in helping small businesses build effective and attractive websites. Visit Sybren today at or call 770-971-9868.

Forms: The next level in e-mail communication!

Written by Raphael Pirker

Continued from page 1

You can see that Forms are a great way of growing your business and managing your time efficiently. But there's one thing worth considering when deciding whether to use Forms or not: In order forrepparttar Forms to be really efficient, you need them to be processed through CGI. But no need to worry if you don't have a CGI bin! I will list a CGI script which you can install on your account (if you have CGI capabilities) and give yourepparttar 109674 link torepparttar 109675 service created for people without CGI bin.

Matt Wright's FormMail [free] A very powerful CGI script which has many customization features and loads of security measurements. It is easy to install,repparttar 109676 documentation is very helpful and you haverepparttar 109677 ability to run an unlimited amount of Forms through a single script. Link:

Whiz-Mail [free] Allows you to dorepparttar 109678 same even when not having access to a CGI bin. How does this work? The service is remotely-hosted, so you can host it from virtually anywhere, no matter if you have CGI access or not. The Form remains on your site and afterrepparttar 109679 submission,repparttar 109680 user will return to your page. You can completely configurerepparttar 109681 wayrepparttar 109682 service should act. You can add Autoresponders and implement subscription management into your Forms (as mentioned in reason #6) Link:

Whether you userepparttar 109683 Script which is hosted on your server or you make use ofrepparttar 109684 remotely-hosted service, it is essential that you automaterepparttar 109685 task of customer-satisfaction torepparttar 109686 greatest without losing a lot of personalization on your site. Personalization is a key factor torepparttar 109687 success of your business - online and offline.

Raphael Pirker, WebMaster of Web Resources Visit his site at

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