3.Time: Among many of problems face by Advertisers and Ad agencies is wrong timing. Remember that Time is only thing that takes no holiday. It is wise and advisable to be time cautions on your next advert placement for an hour lost can't be regained. Timing should be strictly adhere to by both Advertisers and Ad agencies because time is too slow for those who wait; too swift for those who fear; too long for those who grieve and too short for those who rejoice.

"A stitch in time saves nine"

An advertiser can actually create an ad campaign in English and get their message in front of intended audience and not assumed audience. That’s not to say that an advertiser doesn’t have to gear campaign towards Latino market but this medium makes it easier for them to actually gauge their efforts.

Marketers have to disperse of “Stereotype Marketing” that has engulfed media dollars which are intended to build brand awareness within this demographic. They need to realize that U.S. Latino market cannot be put in a cyclone, it is an evolving culture and of over 65 million Latinos in United States today, over 25 million are U.S. born.

So how does an advertiser looking to hit young U.S. Latino market reach them?

Well they first need to bring in an advertising and marketing agency that understands this demographic, like New Age Media Concepts, then develop creative that is geared towards English speaking U.S. Latino market and put together a comprehensive marketing plan that will get their message to intended audience.

Of course this would encompass various types of media and not just television, but AIM Tell-A-Vision is an example of an overlooked medium that should be embraced if an advertiser wants to tap into massive buying power of U.S. born Latino market.

Louis Victor New Age Media Concepts www.namct.com