The following are elements of design that serve as standards in achieving high quality and successful designs:

1.“Design is more than meets eye.” Always keep in mind that design is also communicating an idea as well as giving visual delight and entertainment. It is actually a blend of both so that it becomes a well-designed message. Anything less and you will not have a design.

2.“Design is about communicating benefits” – your design must incorporate marketing messages that focus on what benefits your prospective customers might get in responding to your handiwork.

3.“Design is not about designers” – Design will never be effective if it’s made to stir up designer’s ego. You must create designs that your clients need and not design that’ll make you look good in your portfolio

4.“Design is not an ocean, it’s a fishbowl” – Be very particular and appropriate about your designs and that would depend on client needing them. Be careful about principles you apply on either designing techniques or marketing ideas. Be aware that these two may not always be interchangeable.

5.“Design is creating something you believe in” – Don’t let a poor product be killed immediately because of great advertisement designs. Stick to your values and principles in accepting projects from clients, in order to manipulate your ad design to best of your client’s advantage, you, must first know and have faith on your client and their products.

Depending on camera brand, Raw may come in different flavors. Adobe Photoshop CS covers most RAW formats available today. However, RAW data may not be always read accurately. For example, white balance of Nikon Coolpix 5000 images may have unnatural result which is not a case with Nikon Capture 3.5. To fix white balance, click in a non-specular white area followed by a minor tint adjustment. Supplementary adjustments can be made through advanced “Calibration” tab. The “Adjust” tab controls exposure, shadow, brightness and contrast sliders. Albeit Photoshop CS features now a new Histogram Palette, RAW dialog box also features live histograms.

Noise reduction is not a problem with Photoshop CS. It has color noise reduction and luminance smoothing sliders which allow you to reduce colors and luminance noise. Luminance noise should be use with caution because it can lead to an artificial “water paint” effect. The noise reduction performs very well and preserves image detail and sharpness.

To remove chromatic aberrations, apply a local desaturation in corresponding color channels. The Lens tab of Raw dialog box provides effective ways of eliminating these aberrations.

To have additional knowledge of Camera raw with Adobe Photoshop CS, purchase a copy of this book. It will sure enlighten dark areas of subject matter.