4) Orientate Your Visitor. Each new visitor to a site is like an explorer. Without guidance in form of headings, titles, links, brands and logos, they may not know where to go or where they are within structure of site. The interface design must also include features that orientate visitor, especially if site is large and has many sections and sub-sections. The designer can maintain a feeling of familiarity with consistency in design, orientate visitor with headings and titles and can guide visitor easily with clear navigation.

5) Stay Consistent. Consistency, as I've mentioned, is very important in many of interface design elements as well as colour, font, and graphics. When interface changes, visitor thinks they have left site. Confusion leads to bookmarks. Remember this. When a site visitor feels uncomfortable, is confused or irritated by a Web site they are two clicks away from a familiar site that is linked in their bookmarks or favourites. Two clicks.

Is there more? There is always more. Designing Web sites is a challenge and requires skills, knowledge, experience and flexibility because by time you read this, Internet and all its dimensions will have improved or changed, possibly enough to create a domino effect that will alter Interface design. However, basics of Interface design remain same and include symbolism, clarity, navigation, structure, guidance and consistency. Know basic rules, become familiar with them and then you can decide whether you are good enough to break them.

1. Place your "appealing headline" below any banner or logo at top of page. This is headline that persuades your visitor to continue reading your homepage -- to spark their interest in your product or service. Write your headline to your target customer. The visitor should have no doubt about what kind of website he/she just entered.

If your purpose is to sell books, your headline should say something about books or a particular book that's very popular. This will insure your "targeted" potential customers that they are at right site for what they're searching for. Visitors who aren't looking for books really aren't your customers, are they? You're letting them know up front that they're in wrong website.

The reason for placing your headline below your logo or banner is because people tend to look at "picture" first and then begin reading below picture.

2. Place a scroll bar or navigation bar at right hand or left hand side of your homepage. A general rule of thumb is to place your scroll bar on left hand side if your website is information based and you offer just one to three products. Place your scroll bar on right hand side if your website is set up like a catalog offering many different products.

The scroll bar provides your visitor with options to move around within your website without crowding homepage. Your homepage should be an introduction to your website or your product or service, not your entire website. The information should be intriguing to your "target" visitor and lead visitor to next page or to your desired response at bottom of homepage.

3. Continue your homepage. Write to your visitor in a way that he/she can't wait to go to next page and continue. But don't stop there -- when your visitor gets to bottom, be sure to say "Go to Next Page Here..." or "Continue to Next Page...", something to persuade your visitor to go next page. The ... always leaves a sense of continuance also!

Implement these three methods while designing your homepage to insure navigation ability for your visitors. Remember, your visitors can only turn into paying customers if you get a chance to make your presentation.