Elements of Graphic Design for Your WebsiteWritten by Kelly Paal
Continued from page 1 2. Text, related to above be careful what text color you use. Follow rules above for determining a text color. It should be easy to read, and look at. 3. Font, no more that three fonts on entire website. I mean that! A big mistake that I see a lot of times is use of more than three different fonts, it get’s hard to read no matter how neat you think it looks. 4. Font size, no more that three font sizes either. Now I don’t mean three font sizes for each of three fonts you’ve chosen. I mean no more than three fonts with a total of three sizes throughout entire site, and if you can get by with less even better. It will simplify your site. 5. Scrolling, this is a big one literally. I’ve been on too many sites where I had to scroll down so far that my computer beeped at me. This is really important on your main page. Keep it very sparse, generally any information that someone has to scroll more than one full page down for will not be read.This is only a start of course but it’s a start and it is on these issues that I see so many problems. Always remember that simplicity is best.

Kelly Paal is a Freelance Nature and Landscape Photographer, exhibiting nationally and internationally. Recently she started her own business Kelly Paal Photography (www.kellypaalphotography.com). She has an educational background in photography, business, and commercial art. She enjoys applying graphic design and photography principles to her web design.
| | Why Stock Photography is a Great Resource for Web BusinessWritten by Kelly Paal
Continued from page 1 2. Shop around, try larger agencies try independents too. (Larger agencies offer more to chose from independent photographers offer more personalized service.) 3. Know what you’re going to use it for, stock photography belongs to photographer who created it, or agency, so know what you need it for there can and will be limitations of use. 4. Know what format you need, you only need 72 dpi for web, be careful that you don’t pay for a higher quality when you don’t need it. (300 dpi for printing purposes) 5. Know your terms for industry, Make sure that you know what difference is between royalty free and rights managed, and any other terms business may use. If something is not clear on their site contact them and ask for clarification.So remember you can add a little more impact and emotion to your site by making use of stock photography out there today.

Kelly Paal is a Freelance Nature and Landscape Photographer, exhibiting nationally and internationally. Recently she started her own business Kelly Paal Photography (www.kellypaalphotography.com). She has an educational background in photography, business, and commercial art. She enjoys applying graphic design and photography principles to her web design.
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