Eight Great Ways to Fill a Workshop in a Bum Economy

Written by Suzanne Falter-Barns


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5. Offer a FREE mini-workshop. In tough times, people need more convincing to buy. So offer a free sample of your workshop (a forty minute talk, say) at a local venue such as a public library or church coffee hour. Give participants time to ask questions, and have lots of handouts available about your bigger, more elaborate (paid) workshop to be held a few weeks later. And be sure to makerepparttar occasional reference to it in your free talk. Finally, make your free talk compelling and packed with good stuff. It can be a very general overview or ‘taste’ of your more fleshed out paid workshop. (You don’t have to give away all your goodies, of course, but don’t be afraid to share a few key pieces.) Wary buyers cannot resist excellence.

6. Lowerrepparttar 105347 price. Not alwaysrepparttar 105348 most fun option, but one that works – especially if you have a themed sale, such as Wipe Outrepparttar 105349 Winter Blahs Special or a Kick Offrepparttar 105350 New Year With a Bang. If possible, try to position your price reduction as a limited time gift for your clients … one that ties in with a particular need or time of year. This lets them know you are, in fact, thinking of them and their best interests.

7. Offer bonuses. We all love something free, so come up with some highly desirable bonuses that are just irresistible. These can be free reports that get downloaded automatically, or sent with registration info. Or it could be a tangible product, such as a book, a mug,

8. Enroll a friend for a discount. Or if you don’t want to offer a discount, encourage clients to bring a friend who can act as an on-going supporter withrepparttar 105351 work ofrepparttar 105352 workshop. (And, of course, they can providerepparttar 105353 same to their friend.) Such support is actually one ofrepparttar 105354 best ways to get your material to ‘stick’, so your client’s get more on-going value fromrepparttar 105355 workshop, so this plan is a real win-win. Consider tailoringrepparttar 105356 workshop to pairs such as mothers and daughters, work buddies (great for stress reduction!), married couples, fathers and sons, or best friends. If you pitch it to couples, you could market it to resorts as part of a Second Honeymoon or Mom-Daughter Getaway package weekend.

If you’re interested in leading your own workshops, but don’t know quite where to start, check out my How Much Joy Can You Stand? Facilitator’s Home Study Course. You’ll learn how to create, book, fill and lead your own workshop. Details and a FREE sample are at http://www.howmuchjoy.com angfacil.html



Suzanne’s free ezine, The Joy Letter, brings you a crisp, fresh burst of inspiration for your dream every week or two. Sign up at http://www.howmuchjoy.com/joyletter.html


Love What You Do

Written by Deirdre McEachern


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Susan called me last week, after her first day at her new job in bio-informatics. She left me a message. In it she said: "I wanted to let you know I hadrepparttar best day at work that I think I have ever had. It was just unbelievable." Congratulations Susan! Congratulations for standing up torepparttar 105345 doldrums and not accepting a lifetime of unfulfilling work. Life is just too short to be unhappy with your work. When we are unhappy in our work our friendships and relationships suffer, our physical health suffers and our mental health suffers. Everyone deserved work-life satisfaction. After all, our work takes up at least one half of our waking hours in life. Are you happy in your work? If you are - you have a gift. If not, now is arepparttar 105346 perfect time to do something about it!

Deirdre McEachern’s passion for life is translated into helping her clients achieve their dreams. Deirdre walked away from the high stress world of high-tech and now loves her work as a career coach. She believes srongly that everyone can find a career which they enjoy, expresses their passion and uses their natural talents. You can contact Deirdre at deirdre@vip-coaching.com or at www.vip-coaching.com


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