5. Offer a FREE mini-workshop. In tough times, people need more convincing to buy. So offer a free sample of your workshop (a forty minute talk, say) at a local venue such as a public library or church coffee hour. Give participants time to ask questions, and have lots of handouts available about your bigger, more elaborate (paid) workshop to be held a few weeks later. And be sure to make occasional reference to it in your free talk. Finally, make your free talk compelling and packed with good stuff. It can be a very general overview or ‘taste’ of your more fleshed out paid workshop. (You don’t have to give away all your goodies, of course, but don’t be afraid to share a few key pieces.) Wary buyers cannot resist excellence.

6. Lower price. Not always most fun option, but one that works – especially if you have a themed sale, such as Wipe Out Winter Blahs Special or a Kick Off New Year With a Bang. If possible, try to position your price reduction as a limited time gift for your clients … one that ties in with a particular need or time of year. This lets them know you are, in fact, thinking of them and their best interests.

7. Offer bonuses. We all love something free, so come up with some highly desirable bonuses that are just irresistible. These can be free reports that get downloaded automatically, or sent with registration info. Or it could be a tangible product, such as a book, a mug,

8. Enroll a friend for a discount. Or if you don’t want to offer a discount, encourage clients to bring a friend who can act as an on-going supporter with work of workshop. (And, of course, they can provide same to their friend.) Such support is actually one of best ways to get your material to ‘stick’, so your client’s get more on-going value from workshop, so this plan is a real win-win. Consider tailoring workshop to pairs such as mothers and daughters, work buddies (great for stress reduction!), married couples, fathers and sons, or best friends. If you pitch it to couples, you could market it to resorts as part of a Second Honeymoon or Mom-Daughter Getaway package weekend.

If you’re interested in leading your own workshops, but don’t know quite where to start, check out my How Much Joy Can You Stand? Facilitator’s Home Study Course. You’ll learn how to create, book, fill and lead your own workshop. Details and a FREE sample are at http://www.howmuchjoy.com angfacil.html