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This is all free advertising since you have your little five to eight line ad/bio at end of article. It is a great way to build your subscriber base. In addition, if ezine you get published in archives your article to its web site you get extended free advertising.
6. Ezine Directories
There are 1000's of free and paid directories where you can list your ezine and get new subscribers. Do a search at google.com for "ezine directories" and there will be enough listings to keep you busy. I try to post at new ones whenever I get a chance. You might want to keep a listing for yourself of where you post so you can update listing as your ezine grows.
If you would like a list of some ezine directories, just send a blank email to: firstname.lastname@example.org which is one of my autoresponders and you will have it in a couple of minutes.
7. Trade/Exchange Ads
Another good way to increase your subscriber base is to trade/exchange ads with other newsletters. Once you have built up several hundred subscribers, you can start trading ads with other publishers.
8. Pay Per Subscriber
I have also used pay for subscriber services a number of times too, paying anywhere from 10 cents to 24 cents per subscriber. Make sure that you are getting opt-in subscribers rather than opt-out. These services are called co-registration services where a person signs up for some free service or item and can also signs up for ezines. The opt-out service signup page has check mark already in box and a lot of people signing up aren't aware or miss that they are also signing up for ezines. This can cause a lot of unsubscribes and probably some nasty notes. I stick with opt-in which means that person has to check box for ezine they want to subscribe to.
I am currently using a service which is double opt-in meaning that they check box and then receive a confirmation message they have to return. Then I receive name and email address.
Those are some of basic techniques that you can use to build your opt-in list. Your own list can be a goldmine for your business. It allows you to keep in contact with present, former or future customers. Building a list is an ongoing process if you want to keep growing.
Joe Reinbold, owner of The Entrepreneur's Home Business Link publishes a free weekly email newsletter dedicated to assisting online marketers and home businesses. For a free subscription just mailto:email@example.com or visit his site at http://www.homebizlink.com/newslt.htm