Ego-less Selling: The Greatest Advertising Secret Ever Revealed!

Written by Joe Vitale

Continued from page 1

I'll tell you what that truth is in a moment. But let's continue to look atrepparttar online magazines and catalogs.

Another full-page, full-color ad had this headline on it: "Let me give yourepparttar 101178 secrets of fearless conversation!" Right under that bold statement isrepparttar 101179 sub-headline: "I promise yourepparttar 101180 ability to walk into a room full of strangers---and talk to anyone with total confidence, authority and flair."

Whew! Now THAT'S a strong headline. It stops you dead. If you are at all interested in being a better conversationalist---and who isn't?---you will stop and read that ad. It signals a benefit to you. It makes a bold claim. It states a powerful guarantee. This is an ad that follows an old proven truth in advertising.

What is that ancient truth? Simply this: That people do things for selfish reasons. Appeal to their egos and they will do what you want. Write to their emotions and they will open their wallets.

P.T. Barnum knew this more than one hundred years ago. He put his name in his headlines to help create a brand image for his business. He told you what you would get from seeing his circus, or his exhibits. And as a result, Barnum became one ofrepparttar 101181 richest men inrepparttar 101182 world and one ofrepparttar 101183 first millionaires in early America.

Barnum wasn'trepparttar 101184 only one to profit from appealing to egos. In 1897---that's right, 1897---Nath'l Fowler, Jr. wrote in his book, "Fowler's Publicity": "Write your advertisements fromrepparttar 101185 customer's standpoint."

It worked in 1897. It worked in 1997. It will work in 2097. It'srepparttar 101186 greatest advertising secret ever known: Get out of your ego and into your reader's ego and you can GET RICH!

Joe Vitale, regarded as one of the world's most powerful copywriters, is a best-selling author of numerous marketing books and courses. His tremendously successful "Hypnotic Writing" e-book is now succeeded by "Advanced Hypnotic Writing," a breakthrough book that reveals how to use the phenomenon of hypnotic suggestion to turn your words into cash.

How to lure 'em in with this powerful headline...

Written by Joe Chapuis

Continued from page 1

Now, visit What does it say? " - Your free, private family website. It's quick, easy and free."

Well spank my bottom and call me Sally! Finally, we've found someone who's not asleep atrepparttar wheel. What doesrepparttar 101177 MyFamily title accomplish thatrepparttar 101178 others do not? It...

- piques curiosity. Words like "free", "private", "quick", and "easy" lure you in. - involves and appeals torepparttar 101179 reader by usingrepparttar 101180 word "Your..." - is a great "unique selling proposition" (USP) which sets them a part from everyone else. - talks in terms ofrepparttar 101181 anticipated benefitsrepparttar 101182 visitor can expect to receive. - improves their rankings inrepparttar 101183 search engines due to important keywords inrepparttar 101184 title. - is more likely to generate a click-through in a search engine where results are displayed by title. - increasesrepparttar 101185 likelihood of return visits from people who bookmark their page (by default, bookmark descriptions are usually created in your browser using a site's title).

Surf around and you'll see companies and sites so enamored with themselves and their big fat corporate egos that they fail to realize no one outsiderepparttar 101186 company knows what their company or site is about.

Therein liesrepparttar 101187 problem. The little guy wants to be likerepparttar 101188 big guy. How does he do it? By copyingrepparttar 101189 big guy. As a result, we have countless web sites that fail to understand and incorporaterepparttar 101190 most fundamental rule of copy writing. Don't emulaterepparttar 101191 big guys. They're out of touch.

If you need help developing your headline-writing skills, one of my favorite business books is Tested Advertising Methods by legendary ad man John Caples. In this classic, he dedicates five chapters and seventy pages torepparttar 101192 art of craftingrepparttar 101193 perfect headline. His chapter "Thirty Five Proven Formulas for Writing Headlines" by itself, is worthrepparttar 101194 price ofrepparttar 101195 book.

Look at your web site fromrepparttar 101196 perspective of a newcomer or first time visitor. Are you assuming they'll know what it's about? If so, make some changes and TELL them what it's about with a fantastic, attention-grabbing headline. You'll be pleased withrepparttar 101197 results.

Wishing you much online success...

Joe Chapuis is a self-employed internet business consultant and online publisher who swears he'll never work for someone else again. His free report: The 10 Commandments of Online Success™ and free email newsletter will show you how to get "amazing results online, fast." Subscribe Here » » »

    <Back to Page 1 © 2005
Terms of Use