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Now, visit MyFamily.com. What does it say? "MyFamily.com - Your free, private family website. It's quick, easy and free."
Well spank my bottom and call me Sally! Finally, we've found someone who's not asleep at wheel. What does MyFamily title accomplish that others do not? It...
- piques curiosity. Words like "free", "private", "quick", and "easy" lure you in. - involves and appeals to reader by using word "Your..." - is a great "unique selling proposition" (USP) which sets them a part from everyone else. - talks in terms of anticipated benefits visitor can expect to receive. - improves their rankings in search engines due to important keywords in title. - is more likely to generate a click-through in a search engine where results are displayed by title. - increases likelihood of return visits from people who bookmark their page (by default, bookmark descriptions are usually created in your browser using a site's title).
Surf around and you'll see companies and sites so enamored with themselves and their big fat corporate egos that they fail to realize no one outside company knows what their company or site is about.
Therein lies problem. The little guy wants to be like big guy. How does he do it? By copying big guy. As a result, we have countless web sites that fail to understand and incorporate most fundamental rule of copy writing. Don't emulate big guys. They're out of touch.
If you need help developing your headline-writing skills, one of my favorite business books is Tested Advertising Methods by legendary ad man John Caples. In this classic, he dedicates five chapters and seventy pages to art of crafting perfect headline. His chapter "Thirty Five Proven Formulas for Writing Headlines" by itself, is worth price of book.
Look at your web site from perspective of a newcomer or first time visitor. Are you assuming they'll know what it's about? If so, make some changes and TELL them what it's about with a fantastic, attention-grabbing headline. You'll be pleased with results.
Wishing you much online success...
Joe Chapuis is a self-employed internet business consultant and online publisher who swears he'll never work for someone else again. His free report: The 10 Commandments of Online Success™ and free email newsletter will show you how to get "amazing results online, fast." Subscribe Here » » » http://RequiredReading.com