Continued from page 1
Also, automate process of publicizing your ezine and submitting your articles as much as possible. One excellent software program that will do this for you (in fact only one I know of) is Ezine Announcer. Check it out here: http://www.ahbbo.com/ezineannouncer.html .
4. Negotiate Reciprocal links
Find websites that target same demographic as your site and contact webmasters of those sites for a reciprocal link. (This just means that each of you links to other's site from your links page or elsewhere else on your site.)
5. Submit to FFA Pages
Opinion is divided on effectiveness of FFA pages. Personally, I think they're a waste of time. Others maintain that although they're pretty useless in terms of people actually reading your listing, they can be helpful with search engines that rank your site according to popularity (i.e., by how many other sites out there link to your site).
If you do decide to go FFA route, make sure you use a free email account rather than your main email account. You will get a LOT of rubbish mail in response. You want to be able to delete it in one fell swoop without having to sort through legitimate mail first.
6. Identify Commonly Searched for Keywords and Create
Doorway Pages to Submit to Search Engines
What's a doorway page? Just a simple page targeting a particular keyword tailored specifically for search engine you're submitting to. How to create and submit a doorway page? You can do it manually if time is not an issue or you can use search submission software like Webposition Gold mentioned above (http://www.ahbbo.com/webpositiongold.html). Webposition Gold also gives you all information you need about what particular search engines look for in order to rank pages well.
How to find commonly searched for keywords? Use Word Tracker service. Dirt cheap but turns up excellent keywords. Click here for info: http://www.ahbbo.com/wordtracker.html .
7. Write Articles and Submit Them
Submit them where? Directly to ezine publishers looking for quality content for their publications, to article submission lists, to article databases that exist for express purpose of providing other people content for their sites and ezines.
The ezine submitter software I mentioned above can automate this process for you and save you literally HOURS of time each week. (http://www.ahbbo.com/ezineannouncer.html)
8. Remind Visitors to Recommend You
Include a short note in every issue of your ezine asking your readers to forward your ezine to their friends and family, sign up for Recommend-It service at http://www.recommendit.com and put button on your site and link in your ezine. You get idea. Word of mouth sells!
9. Monitor Your Search Engine Rankings But Don't
Obsess Over Them
Again, use software to take care of grunt work. Webposition Gold includes this function. And when I say don't obsess, realize that search engines are only one source of traffic. You will find that a LOT of traffic comes from sources other than search engines. Do things recommended here and you'll soon see that for yourself.
10. Negotiate Joint Ventures and Co-Ops
Find people to joint venture with - whether it be for ezine subscribers (you each recommend other's ezine on your "thank you for subscribing" page) or bundle your products together and each sell bundled package. There is no limit on types of joint ventures and co-operatives you can negotiate. Be creative and flexible.
11. Join Web Rings
12. Offline Promotion
Don't forget to promote your online business offline. For more on this, read "Offline Promotion Matters Too" at http://www.ahbbo.com/offline.html .
13. Host a Forum
Host a forum at your site and contribute to forum discussions. A lively forum (or bulletin board) will keep visitors coming back for more.
14. Contribute to Other Forums
Contribute to forum and newsgroup discussions run by others to establish yourself as an expert in your field. Remember, these are not platforms for blatant advertising. The most you can get away with is a short signature file.
15. Create Your Own E-book
Create your own e-book with links to your products and services or your affiliate programs and distribute it freely and encourage others to do so too. This is what's known as "viral" marketing - it spreads like wildfire.
The above activities represent a lot of work and a serious investment of time on your part. By no means are you expected to do each and every one of these things from get-go. Once you have an established online presence, though, they do represent a good range of activities that, pursued regularly, diligently and consistently, with discipline and patience, will truly grow your online business exponentially ... and your profits right along with it.
Elena Fawkner is editor of A Home-Based Business Online ... practical home business ideas for the work-from-home entrepreneur. http://www.ahbbo.com