Efficiency - one of the three Es of business communication

Written by Lee Hopkins


Continued from page 1

The internet, be itrepparttar World Wide Web where your website sits, orrepparttar 107979 greater part ofrepparttar 107980 internet that allows for email transmissions, is a tremendously powerful and cost-effective distribution channel.

Once you have invested inrepparttar 107981 tools - such as a website or pdf-creation software - you have a licence to market your messages downrepparttar 107982 most efficient distribution mediarepparttar 107983 world has ever known. For free.

It costs nothing to send email, once you have paid for access to repparttar 107984 Internet. It costs nothing to have valuable information up on your website, once you have paid forrepparttar 107985 design and building of your site and its hosting. You can change your content on that website as many times as you like - you 'own'repparttar 107986 space and you can do with it pretty much what you will.

Which allows you to push out your unpolluted marketing message, or your fact sheets, or your installation guides, to as wide an audience as you can attract.

And let's not forget that eTechnology can help us build a targeted, qualified audience of prospects and more rapidly turn them into clients, because they have in part already takenrepparttar 107987 first steps to building a relationship with you themselves, by visiting your website and finding out more about you and your service/product offerings.

The implication for your business communication costs Using eTechnology you can quickly and efficiently update your prices, introduce new products and services, provide better service to your existing customers, generate new leads, position your brand and inform your stakeholders - all at costs significantly less than traditional media allows.

Note: this article on efficiency in business communication was extracted from my eReport, "The Three Es for Business Profit". Download your free copy of this report now from: http://www.hopkins-business-communication-training.com



When you match consumer psychology with effective communication styles you get a powerful combination. At Hopkins-Business- Communication-Training.com you can find the secrets to communication success. At Hopkins we show you how to communicate better for better business results. www.hopkins-business-communication-training.com


Assertive communication - what is it and why use it?

Written by Lee Hopkins


Continued from page 1

Strong "I" statements have three specific elements:

1. Behaviour 2. Feeling 3. Tangible effect (consequence to you)

Example: "I feel frustrated when you are late for meetings. I don't like having to repeat information."

Six techniques for assertive communication ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ There are six assertive techniques - let's look at each of them in turn.

1. Behaviour Rehearsal: which is literally practising how you want to look and sound. It is a very useful technique when you first want to use "I" statements, as it helps dissipate any emotion associated with an experience and allows you to accurately identifyrepparttar behaviour you wish to confront.

2. Repeated Assertion (the 'broken record'): this technique allows you to feel comfortable by ignoring manipulative verbal side traps, argumentative baiting and irrelevant logic while sticking to your point. To most effectively use this technique use calm repetition, and say what you want and stay focused onrepparttar 107978 issue. You'll find that there is no need to rehearse this technique, and no need to 'hype yourself up' to deal with others.

Example:

"I would like to show you some of our products" "No thank you, I'm not interested" "I really have a great range to offer you" "That may be true, but I'm not interested atrepparttar 107979 moment" "Is there someone else here who would be interested?" "I don't want any of these products" "Okay, would you take this brochure and think about it?" "Yes, I will take a brochure" "Thank you" "You're welcome"

3. Fogging: this technique allows you to receive criticism comfortably, without getting anxious or defensive, and without rewarding manipulative criticism. To do this you need to acknowledgerepparttar 107980 criticism, agree that there may be some truth to what they say, but remainrepparttar 107981 judge of your choice of action. An example of this could be, "I agree that there are probably times when I don't give you answers to your questions.

4. Negative enquiry: this technique seeks out criticism about yourself in close relationships by promptingrepparttar 107982 expression of honest, negative feelings to improve communication. To use if effectively you need to listen for critical comments, clarify your understanding of those criticisms, userepparttar 107983 information if it will be helpful or ignorerepparttar 107984 information if it is manipulative. An example of this technique would be, "So you think/believe that I am not interested?"

5. Negative assertion: this technique lets you look more comfortably at negatives in your own behaviour or personality without feeling defensive or anxious, this also reduces your critics' hostility. You should accept your errors or faults, but not apologise. Instead, tentatively and sympathetically agree with hostile criticism of your negative qualities. An example would be, "Yes, you're right. I don't always listen closely to what you have to say."

6. Workable compromise: when you feel that your self-respect is not in question, consider a workable compromise withrepparttar 107985 other person. You can always bargain for your material goals unlessrepparttar 107986 compromise affects your personal feelings of self-respect. However, ifrepparttar 107987 end goal involves a matter of your self-worth and self-respect, THERE CAN BE NO COMPROMISE. An example of this technique would be, "I understand that you have a need to talk and I need to finish what I'm doing. So what about meeting in half an hour?"

Conclusion ~~~~~~~~~~ Assertiveness is a useful communication tool. It's application is contextual and it's not appropriate to be assertive in all situations. Remember, your sudden use of assertiveness may be perceived as an act of aggression by others.

There's also no guarantee of success, even when you use assertive communication styles appropriately.

"Nothing on earth can stoprepparttar 107988 individual withrepparttar 107989 right mental attitude from achieving their goal; nothing on earth can helprepparttar 107990 individual withrepparttar 107991 wrong mental attitude" W.W. Ziege

When you match consumer psychology with effective communication styles you get a powerful combination. At Hopkins-Business- Communication-Training.com you can find the secrets to communication success. At Hopkins we show you how to communicate better for better business results. www.hopkins-business-communication-training.com


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