Effective Web Site Promotion Strategy

Written by Kevin Warrene

Continued from page 1

Newsletter - If you are not aware of it, newsletters are an awesome tool to communicate with existing customers and tell possible prospects about your company. This could be a printed newsletter that is mailed or available at your location or you could create one online or start an email newsletter. Start today to gather your customers email addresses so you can communicate with them.

Software - There are many software programs out there that tout that they will submit your site to hundreds or thousands of search engines. Buyer beware! Make sure to know what they submit to (search engines, link farms, FFA's, directories, etc). Do they updaterepparttar software to keep up to date with search engine scripts and algorithms? You will find that there are really 15-25 key engines/directories out there and then another 50-60 fringe engines to submit to.

Web Site Content - Your web site should have up-to-date, relevant and quality content pertaining to your industry and your company. Make your site somewhat resourceful and interactive with your customers or prospects with local/national news, weather, maps, related links, newsletters, specials, FAQ's, surveys, polls, questionnaires andrepparttar 124452 list could go on. Give good quality content and people will continue to come back to your site.

Referrals - Make sure you have a referral feature on every page of your web site. This little feature allows users to click a button or link that sends an email to a friend or associate about your web site.

There are some technical areas that need to be addressed as well regarding making sure that your web site is search engine ready. We call it Search Engine Optimization and Submission. That is an entirely different and very extensive topic. This is an ongoing process inrepparttar 124453 life of your web site.

There is definitely a need to have a Strategic Marketing Plan in place for your online presence whether you are going to take full advantage ofrepparttar 124454 above tips or outsource this project. If you want to make your web site have an impact on your business you have to make a conscious effort at getting it noticed. You haverepparttar 124455 opportunity for your business to be online 24 hours a day, 7 days a week and 365 days a year and available to an estimated Internet population of 149 million inrepparttar 124456 United States and over 450 million worldwide (CyberAtlas), so why not take full advantage of this medium. Enjoyrepparttar 124457 ride!!!

©2003 BMRW & Associates, Inc.

Kevin Warrene is Vice President of Sales and Marketing with BMRW & Associates (http://www.bmrw.com). At BMRW & Associates, our mission is to provide the business community with comprehensive and customizable software solutions, enhanced Internet development and the highest quality technology consulting. They also offer web-based software solutions, web site hosting and extensive marketing, planning and development.

How to Get Reporters to Chase Your News Story

Written by Rusty Cawley

Continued from page 1

3. Is your company clearly an expert in studying, confronting or solving this problem?

Ifrepparttar answer is yes to all three questions, you have a solid candidate for a threat that you can tackle inrepparttar 124451 news media.

To work as a news story,repparttar 124452 threat must be something that will worryrepparttar 124453 average reader or viewer. To work as a news source, you or your company must present itself as an expert aboutrepparttar 124454 problem.

Here’s a very important point to remember aboutrepparttar 124455 “expert” factor: It’s not necessary for you to have an immediate solution torepparttar 124456 problem. In fact, it’s usually better thatrepparttar 124457 threat not have an immediate solution.

Here’s an example from recent history:repparttar 124458 “energy crisis” fromrepparttar 124459 summer of 2001. For weeks,repparttar 124460 national news was dominated by soaring prices atrepparttar 124461 gas pump and by rolling electrical blackouts alongrepparttar 124462 West Coast.

Judging fromrepparttar 124463 intensity ofrepparttar 124464 coverage, one might have thought civilization was about to end. Behindrepparttar 124465 scenes,repparttar 124466 federal government took action to increaserepparttar 124467 supplies of both gasoline and electricity.

Prices fell. Blackouts ended.

Suddenly,repparttar 124468 story was no longer a story.

Isrepparttar 124469 problem gone? Of course not. The United States remains far too dependent upon foreign oil. Butrepparttar 124470 immediate threat was solved, andrepparttar 124471 news value was destroyed.

The threat remains news only as long as it remains a threat. A solution resolvesrepparttar 124472 on-going news story, and thus kills its news value.

However, as an expert, it is good for you to propose a solution that is:

1. Innovative. You identify a problem, then propose a solution that other experts are missing.

2. Inrepparttar 124473 works. You identify a problem, then propose a solution that is plausible, but that will require commitment from someone important –repparttar 124474 public,repparttar 124475 government,repparttar 124476 private sector, etc. – to develop and produce. If you can demonstrate that your company is takingrepparttar 124477 lead in discovering this solution, that’s even better.

The PR Rainmaker knows: When you choose a controversy, make sure it’s one with a long shelf life.

Copyright 2003 by W.O. Cawley Jr.

Rusty Cawley is a 20-year veteran journalist who now coaches executives, entrepreneurs and professionals on using the news media to attract customers and to advance ideas. For your free copy of the hot new ebook “PR Rainmaker,” please visit www.prrainmaker.com right now.

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