Many e-tailers have asked me same question: "my store gets a lot of hits, but I'm not making any sales! What am I doing wrong?" So many times, when I visit such sites, it is not difficult to find problem. Some of websites lack basic details on return policy and privacy statement. It is understandable that visitors will not buy when return policy and privacy statements are not displayed. To boost consumer confidence, you should have return policy and privacy to protect consumer interests. 6) Communicate with Your Store Visitors and Shoppers

If you ship merchandise through UPS or USPS, then add a link of UPS or USPS so that you and your customers can track deliveries online. There are some e-commerce rating programs you might consider participating, such as VeriSign.com, Better Business Bureau Online, ePublicEye.com. Sites with their logos have a big impact on consumer confidence. Additionally, do not delay your responses to customers’ inquiries. You may add online customer support tools such as HumanClick.com or LiveHelper.com to your website so that you can provide immediate assistance to prospects who are visiting your store. 7) Update Your Inventory Status Online shoppers will never forget nightmares with large Internet establishments that fail to ship out orders last Christmas due to shortage of their inventories. Many shoppers refuse to go back to same e-tailers this year. If you don’t have enough inventories for particular merchandise, then remove them from your online catalog, keep your website updated! In conclusion, take a few minutes to review your online store and make necessary adjustments to your current operation. You’ll be surprised to find out there’s room for making improvements. A minor improvement may result in more sales immediately. Several improvements or adjustments to your online operation may generate an unexpected increase in your total sales volume for this holiday season.

Bad move... both from a human and business point of view.

Nothing angers me more than to have an email unanswered. I am sure most others feel same. I have written to a large U.S Internet presence four times in last month, without a response. It's a shame, not for me, but for them.... I was a customer with a sizeable amount of money to spend. I'll go elsewhere.... and remember my dealings with other company... for years.

In traditional business we are taught that an unhappy customer will tell 10 others about their experience. In ebusiness, an unhappy customer can tell tens of thousands through newsgroup postings - that's well worth keeping in mind.

When we do receive communications from someone and it's apparent that they may have troubles with our language, take time to try and understand what it is they require. This may entail several notes back and forth, but it will be worth effort in long run.

From "warm and fuzzy" (human) point of view; Internet has allowed us as a species to communicate in real time with any other part of planet. We are no longer dependant on government propaganda to shape our views of a particular country; we can hear it directly from people. This is a real privilege, and we tend to forget it is.

The Internet has formed basis of my living for some time now, but equally as important, I have gained a greater knowledge of our world and more importantly - of what it is to be a human. I believe The Internet as a whole, not government or individuals, will be driving force behind mankind finally seeing past skin colour and creed to recognise "the person".

Related Article: http://www.tamingthebeast.net/articles/visitorfeedback.htm

Michael Bloch  michael@tamingthebeast.net  http://www.tamingthebeast.net Tutorials, web content and tools, software and community. Web Marketing, eCommerce & Development solutions. _____________________________________________ 

Copyright information....If you wish to reproduce this article, please acknowledge "Taming Beast" by including a hyperlink or reference to website (www.tamingthebeast.net) & send me an email letting me know. The article must be reproduced in it's entirety & this copyright statement must be included. Thanks. Visit www.tamingthebeast.net to view other great articles FREE for reproduction!