Now it looks like a lot of sites have gone other direction. In an effort to maximize sales, they put dense copy about all their offers on opening page of their site. Did we over do it?

The latest thinking among advertising experts is a page filled with lots and lots of copy is jarring. People click to page and think "Gee! I don't have time to read all this."

It's often better to trim your opening page offers down to just your most essential elements. Plenty of white space is good. Rather than having a batch of graphics on opening page, you might focus on one larger more powerful graphic that unifies page.

Some big corporate sites are moving to this philosophy of "less is more." See http://Apple.com for an almost extreme example.

Bottom line is customers are pressed for time. Many are surfing Net while on their lunch break or between office chores. If they can't figure out your offer quickly, they may click elsewhere.

Web site frames have always been controversial. In beginning, this method of splitting a web page into two or three smaller pages didn't work on older browsers.

Later someone pointed out search engines have a hard time reading pages with frames. Web designers who really want to get listed high on search engines avoid frames.

Still, there are times when frames would be a good choice for a web site:

1. You don't care if your site gets listed high on search engines. You may have other ways of promoting your site that work well for you. Your site might be one of a great many sites in your industry and it is almost impossible to get listed as one of top ones.

2. Your site has lots of information. You want customers to be able to quickly switch back and forth between pages. Frames can make this easier.

3. You want to save money or time designing your site. You can have a razzle-dazzle opening page and menu bar while all many inner pages are simple text on a page. That kind of site is quick and easy to design.

No matter what type of business you run, or how much money you have to pour into web design, there's bound to be a combination of ideas that will work for you.

7. Offer your visitors incentives for revisiting your web site. You could give them new content, ebooks, software, ezine, etc.

8. Publish a FAQs for your business, product and web site. They could have questions about multiple parts of your business.

9. Make sure all links on navigational bar are clickable. If people can't get to where they want to go, they will leave.

10. Organize you web site in logical and profitable sequence. You don't want to give a freebie before they learn about product(s) you're selling.