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How often should I send out a newsletter?
This all depends on how often you can find
time to write an article. It is better to start out sending your newsletter once a month. Once you get more subscribers, you can increase
rate at which you send them out. Try to send out your newsletter at
same time each month or week. Subscribers will appreciate your professionalism, and since this newsletter is being developed so you can land a gig, this is important. Don't send a newsletter out more than once a week; subscribers tend to get annoyed when newsletters are sent too often.
How long should my newsletter be?
Keep your newsletter relatively short. If you want to include several articles, use a table of contents at
top of
newsletter. An example follows:
1. Design a Black and White Newspaper Ad 2. How to Prepress an Electronic File 3. Illustrator vs. Freehand 4. An Example of a Well Designed Magazine Ad 5. Contact Information
If any of your articles are really long, abbreviate
article and link to a web page where
rest of your newsletter resides. It is better to send a short newsletter every week than to send one long one every month. Subscribers are busy and tend to put off reading long newsletters till later. I know I do.
How do I send a newsletter out?
Probably your best bet is to sign up with a free mailing list service like topica, evite, listbot, or onelist. You should set up your list to be "announce only". This way your subscribers cannot receive responses from other subscribers.
How Should My Newsletter Be Broken Up?
1. The Subject Line - You have several options for this one. Keep it consistent for all of your following newsletters.
a. The title of your newsletter and
date, for example: Advertising Design Newsletter - 08/10/01 b. The title of your main article c. A catchy phrase to catch
attention of subscribers when they look thru their emails
2. Disclaimer: Remind subscribers that they signed up for this newsletter. Explain how to unsubscribe from your newsletter here.
3. Table of Contents
4. Contents
5. Contact Information a. Your name b. Business Name c. Your Services d. Web Address e. Email Address
6. Copyright Information
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