Effective Promotion with the Use of Cold Calls

Written by Rachel Goldstein


Continued from page 1

A: Great! Is 3 o'clock next Tuesday okay for you?

B: 4 o'clock is better.

A: I will be there at 4, Thank you.I look forward to meeting you.

Above, please take a look atrepparttar example script. Notice that at initial contact, Joe Schmo is polite enough to make sure that it is a good time to talk. Joe Schmo then states a few of his past achievement in order to establish credibility. If you don't have any past gigs to refer to, try using different tactics to elicit positive feedback. You could:

1. Offer your services for free in order to have a client for your portfolio and as a reference 2. Offer one service that you provide for free in return for a purchase of another one of your services 3. Offer to work on spec .Ifrepparttar 121147 client likes what they see, they can hire you on forrepparttar 121148 gig

Next, Joe Schmo puts his sales pitch. Notice that Joe Schmo says that he hasrepparttar 121149 lowest rate around, he is trying to catchrepparttar 121150 attention ofrepparttar 121151 potential client. Now Joes listens for a response. It is important to listen torepparttar 121152 potential client. If you don't listen and respond accordingly,repparttar 121153 potential client will think that you are reading from a script. In addition, by listening you will find out whatrepparttar 121154 prospective client's problems are. Whilerepparttar 121155 prospect is speaking, try to think of open-ended questions that might getrepparttar 121156 prospect to open up and tell you even more. Joe gets a positive response and sets up an appointment time.

You will need to be ready for a negative response and rude replies. Not every call goes as well as Joe's did. Try to figure out ahead of time what kind of objections you might receive. Always respond with a polite business response. Never curse or say rude things back. Negative responses aren't always a bad sign. Ifrepparttar 121157 potential client says " I don't need a web designer now, I need brochures not banners." Maybe your expertise includes print design too, go in forrepparttar 121158 kill and getrepparttar 121159 gig. Maybe you want to educaterepparttar 121160 potential client onrepparttar 121161 need of a web site to promote his or her business. If you think ahead and know your responses beforehand, you will do great. Good Luck!

Article submitted by http://www.Allfreelancework.com - 1000s of freelance jobs, articles, and resources.

Article submitted by http://www.Allfreelancework.com - 1000s of freelance jobs, articles, and resources. Allfreelance is also host of creative portfolios. You have permission to copy this article ONLY if you include the following blurb: <===============================================> http://www.Allfreelancework.com - 1000s of freelance jobs, articles, and resources. <===============================================>


Promote Your Biz with an Email Newsletter

Written by Rachel Goldstein


Continued from page 1

How often should I send out a newsletter?

This all depends on how often you can findrepparttar time to write an article. It is better to start out sending your newsletter once a month. Once you get more subscribers, you can increaserepparttar 121146 rate at which you send them out. Try to send out your newsletter atrepparttar 121147 same time each month or week. Subscribers will appreciate your professionalism, and since this newsletter is being developed so you can land a gig, this is important. Don't send a newsletter out more than once a week; subscribers tend to get annoyed when newsletters are sent too often.

How long should my newsletter be?

Keep your newsletter relatively short. If you want to include several articles, use a table of contents atrepparttar 121148 top ofrepparttar 121149 newsletter. An example follows:

1. Design a Black and White Newspaper Ad 2. How to Prepress an Electronic File 3. Illustrator vs. Freehand 4. An Example of a Well Designed Magazine Ad 5. Contact Information

If any of your articles are really long, abbreviaterepparttar 121150 article and link to a web page whererepparttar 121151 rest of your newsletter resides. It is better to send a short newsletter every week than to send one long one every month. Subscribers are busy and tend to put off reading long newsletters till later. I know I do.

How do I send a newsletter out?

Probably your best bet is to sign up with a free mailing list service like topica, evite, listbot, or onelist. You should set up your list to be "announce only". This way your subscribers cannot receive responses from other subscribers.

How Should My Newsletter Be Broken Up?

1. The Subject Line - You have several options for this one. Keep it consistent for all of your following newsletters.

a. The title of your newsletter andrepparttar 121152 date, for example: Advertising Design Newsletter - 08/10/01 b. The title of your main article c. A catchy phrase to catchrepparttar 121153 attention of subscribers when they look thru their emails

2. Disclaimer: Remind subscribers that they signed up for this newsletter. Explain how to unsubscribe from your newsletter here.

3. Table of Contents

4. Contents

5. Contact Information a. Your name b. Business Name c. Your Services d. Web Address e. Email Address

6. Copyright Information

Article submitted by http://www.Allfreelancework.com - 1000s of freelance jobs

Article submitted by http://www.Allfreelancework.com - 1000s of freelance jobs, articles, and resources. Allfreelance is also host of creative portfolios. You have permission to copy this article ONLY if you include the following blurb: <===============================================> http://www.Allfreelancework.com - 1000s of freelance jobs, articles, and resources. <===============================================>


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