Effective Merchandising...How To Make Them Buy Now

Written by Patrick Anderson


Continued from page 1

4. The entrance to your storefront is a critical place to create comfort and give people specific products to buy. Ties, and shoes, lead torepparttar suit. The small decision leads torepparttar 106773 bigger buy, by gradually workingrepparttar 106774 consumer into repparttar 106775 right state of mind. It is a passage torepparttar 106776 sales process.

==== How To Offer Products and Get People to Buy ====

Imagine if you could takerepparttar 106777 same lessons learned in retail and apply them to your online storefront. Instead of a huge physical store, you have an entry point called a Web Page. Most people crowd this page with products, and force all their visitors to first go through this entry point, or home page, to enterrepparttar 106778 site.

They designrepparttar 106779 whole customer experience around that home page. It is crowded with products, and since everyone has to go there,repparttar 106780 Web Page may be slow to open because of traffic. They are makingrepparttar 106781 mistakes of retail, and ignoringrepparttar 106782 consequences.

Customers come to your store for a variety of reasons; they come based onrepparttar 106783 season, based on a life event like a birthday, or even just to browse. Each one of these people want a specific entry point, a specific Web Page with a specific product, to introduce them to everything you offer.

You have a choice; do whatrepparttar 106784 majority of people are doing (which fails), or create an entry point and process for your customers to get comfortable, and to buy.

You can be different. Now that you knowrepparttar 106785 real secret of retail, apply what you have learned to your online storefront. Focus your customer on that specific product, like Men’s Wearhouse focused me onrepparttar 106786 tie, in order to buy repparttar 106787 whole suit.

Patrick Anderson is the founder of Active Marketplace and author of "Right On The Money", from which this article is excerpted. You can find out more about the book at http://activemarketplace.com/righton


Is Innovation Dead?

Written by Rob Spiegel


Continued from page 1

When we return to years of fruitful product and service introductions, you'll noticerepparttar Internet will not be allrepparttar 106772 rage that it was in 1999 and 2002. Much ofrepparttar 106773 innovation will be Internet-based, Internet developed and will have Internet components, butrepparttar 106774 Net will no longer berepparttar 106775 center of innovation. Instead, it will berepparttar 106776 network on whichrepparttar 106777 innovation lives.

As we learned to shift bank funds by using our push-button phones, we didn't marvel at what our phones could now do. The Internet will have a central role in coming new technology. It will berepparttar 106778 core of new developments, but it won't berepparttar 106779 focus. The Internet will become so ubiquitous, it will become invisible.

We may see a flood of special-interest television programming coming through our cable service. New features on our television may give usrepparttar 106780 ability to choose from thousands on movies or let us view a network program at anytime of our choosing. We may be able to userepparttar 106781 television like an encyclopedia, or call up home videos fromrepparttar 106782 buttons on our remote. Our PC, game platforms and television will likely become indistinguishable.

The Internet will berepparttar 106783 very lifeblood of these innovations, yet it won't look likerepparttar 106784 Internet. No more scratchy dial-up or waiting for pages to load. No more jerky, short video clips that threaten to freeze and crash. No more dusty wires crammed into a surge breaker.

These innovations are being developed now. Many are ready and waiting. Some are wireless, some are broadband, most incorporaterepparttar 106785 Internet in one way or another. They won't be revealed until consumers and executives demonstrate renewed optimism. This seemingly quiet period of tech decline is just a breather. Once we catch our collective breath, we'll enterrepparttar 106786 next new world of tech breakthroughs that will again change our lives.



Rob Spiegel is the author of Net Strategy (Dearborn) and The Shoestring Entrepreneur's Guide to Internet Start-ups (St. Martin's Press). You can reach Rob at spiegelrob@aol.com


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