Continued from page 1
The cost for having your list checked is very economical (about $5.00 per thousand records) and will allow you to keep getting your message out to as many people in your list as possible.
At times you can see up to a 10% undeliverable rate, and it can even be higher on older lists that you have been using for a while. Average is more like 5% undeliverable so let’s take a look at numbers at that rate.
If you mail 10,000 and get 5% back for bad addresses: 10,000 x .05 = 500 pieces.
You will have paid postage on 500 pieces that did not reach their destination.
So if you mail to your list again without cleaning it you have just wasted: 500 x $0.23 = $115.00.
If you were to NCOA that list at a rate of $5.00 per thousand you would have spent: 10 x $5.00 = $50.00.
So you have three choices when faced with a list that needs cleaning:
1. Spend hours deleting every return that you receive from your list.
2. Waste $115.00 or more in postage every time you mail to that list.
3. Have list checked by an NCOA service and get back in touch with customers that may have moved, for around one tenth cost.
The NCOA service is easiest and most effective way to keep your postage costs down.
Joy Gendusa founded PostcardMania in 1998; her only assets a computer and a phone. By 2004 the company did $9 million in sales and employed over 60 persons. She attributes her explosive growth to her ability to choose incredible staff and her innate marketing savvy. Now she’s sharing her marketing secrets with others. Visit www.postcardmania.com