4) DON'T SHOUT! USING ALL CAPITALS IS DIFFICULT TO READ AND LOOKS AS IF YOU ARE SHOUTING. DON'T DO IT!

Occasional use of capital letters to emphasise a word is ok, but be aware that some spam filters delete email messages with words all in capitals.

5) Call To Action The first two sentences of your email should identify a possible problem recipient may have, tell them who you are, and what you want them to do.

So sentences such as: "Fed up with not appearing in search engine listings? NikkiPilkington.com offer guaranteed top listings in most major search engines. Click here for your free report" get message across quickly and easily. Then you can use rest of email to expand on your products and services.

6) Conclude & PS If you have a fairly long email, don't forget to repeat call to action at end, and in a PS to remind reader once again what they should do.

7) Sense of Urgency Create a sense of urgency by using phrases such as 'First 50 to apply' or 'Only valid until' - fear of missing out on something always generates a good click through - guaranteed

So that's your 7 step guide to a great email marketing campaign - for more free internet marketing articles, please visit www.nikkipilkington.com

After all, how do you think they became top websites and ezines in first place?

Now, I'll be first to admit, I'm no Woodward or Bernstein. However, I take great care to make sure that my articles are well written, lucid and of high quality.

I've been fortunate enough to have my articles published by some of top websites and ezines on Internet. These publishers aren't publishing my articles because they like me or think I'm a nice guy. They publish my articles because they feel my content will enhance their website or ezine.

And contrary to what you may have read, everyone can't write articles--at least not good ones. You have to be honest enough with yourself to know what your strengths and weaknesses are. If you know writing articles isn't one of your strengths, don't continue to write anyway.

When you submit poorly written articles to publishers, you not only waste their valuable time, you also make yourself look bad in process.

Writing articles is hard work, and if you want to write articles and you're not good at it, then you need to work hard to improve and develop your writing skills.

If you're not willing to put in work that's required yourself, then at very least, hire a competent ghost writer to write your articles for you.

Dean Phillips is an Internet marketing expert, writer, publisher and entrepreneur. Questions? Comments? Dean can be reached at mailto: dean@lets-make-money.net