Effective Advertising through Ezines Written by David Bell Continued from page 1 Instant delivery Most Ezines are published on a daily or weekly basis. When you place an ad with your favorite Ezine you can always expect to see it in circulation next day or within a week. With traditional advertising you will normally wait up to two or three months to see your advertising in print. With a good Ezine, advertisement information is just a click away for your audience since your ad is hyperlinked to your website URL, Ezine subscribers can simply click on your URL or email address and get your information within moments. Less competition A print magazine usually has dozens of ads while an Ezine only has about a dozen. Would you rather compete with many other advertisers or just a few? More targeted Almost all Ezines are opt-in mailing lists. People who subscribe to a particular Ezine are willingly receiving them. Ezines are targeted to those who share same interests. Eventually, they will read your ad. Global audience Ezines are one of very few ways to truly reach people all over world. Even though I live in central Illinois, my B2B Ezine reaches subscribers from over twenty five countries. It doesn't cost me a penny to send Ezine directly to them. If your services are available globally you need to consider advertising in Ezines. If you are looking for a cost-effective alternative to print advertising, Ezine advertising is one of most efficient ways to reach people who might be interested in your services or products. I hope this helps in your future marketing decisions. David Bell http://www.wspromotion.com/ Advertising research and development center 5 Reasons Why Your WebPages Aren't Indexed by Search Engines Written by David Bell Continued from page 1 (http://yourname.hjgjhg.com instead of http://www.geocities.com/asjhg/ajkhj/hjh.html for eg.) Your website is displayed in a frame (even though it may not be visible). When you do this, all your pages may not get indexed and most of your keywords and meta tags won't get preference. I suggest you use redirection services only to give people your website address. Give your true (http://www.geocities.com/jfhkha/ksjkjak) url , however long it is, to Search Engines and to link to your website. 5) Are You Using Free Website Hosting? Many free website hosts use various methods of enforcing their advertising banners on your website. This sometimes causes wrong and/or incomplete indexing of your website. If you have repeatedly had trouble with getting your free website indexed, switch to providers that you see coming up in results at Search Engines, eg. Geocities, AOL, Icestorm.com etc. Another option is to use free account your ISP gives you, or use a student account as these are usually very search engine friendly. I hope this helps in your future marketing decisions. David Bell http://www.wspromotion.com/ Advertising research and development center     <Back to Page 1   ImproveHomeLife.com © 2005 Terms of Use