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So what is
core essential of making sale even when your price is higher? Trust! If a potential customer trusts you and your product/service over all others, they will pay whatever price is required of them. And even if they don't, they will probably come back to you after their cheaper choice turns out to be a mistake.
If you can't prove that your product or service is safer choice because of quality, try padding your deal with trial periods, money-back guarantees, warranties, delayed billing, anything to reduce your customer's perception of risk.
And, of course, some customers will choose your product or service simply because it is more expensive, and that is only proof they need that it is better. Take it from me. You could present me with two identical shirts, one $15 from WalMart and other $100 from Neiman Marcus, and you can guarantee that I will want more expensive of two.
Need help or ideas to promote your product, service, or idea? Call or email now for free advice from Jenny Bosworth. (801)328-9006. mailto:jenny@drnunley.com.
Need help or ideas to promote your product, service, or idea to greatness? Jenny Bosworth writes professional copy that sells! Call or email now for information on marketing and writing services. (801)328-9006. mailto:jenny@drnunley.com. Find answers to questions at http://www.internetwriters.com.
