Continued from page 1
* If your guarantee is longer than competition, tell them why. It will show that you truly believe in your product and are willing to stand by it no matter what.
* If you're having a private sale for existing customers, tell them why. It will show them how special they are and how much you care about them.
* If you do business differently than anyone else in your industry, tell them why. It'll show that you're not just another commodity and copy-cat business.
* If you're selective about who you'll do business with, tell them why. It'll revere them as special and increase their confidence in doing business with you over and over again.
You see, it's very simple. Educate them. Tell them reasons why, and you become not only leader in your field of expertise, but you become resource that your customers want to follow and respect.
How many businesses you do you know that actually tell you "whole truth" about a product or service or special they're offering? Not many. And one's that DO explain "method to their madness," are one's that are very successful.
Honesty and education breeds credibility and trust. Avoid being vague when you communicate an offer. The truth and nothing but truth will help you become business leader you know you can be.
Craig Valine is the publisher of the The AwfulMarketing Alert Newsletter, "Where you learn GOOD marketing strategies by looking at those who do it really BAD." To subscribe his free newsletter, go to: http://awfulmarketing.com/ezinesubscribe.htm