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The following are most important for me.
1) How is product presented?
Reputable authors will never tell you that you will be able to make a lot of money without work simply by reading their ebook or manual.
They will warn you that personal efforts are always needed to succeed online and every concept you learn must be applied to your particular situation.
Disappointment is only thing you will earn from an informational product that is presented like a 'magic recipe' to make money fast and without efforts.
2) How many details author gives about him/herself especially with regard to past business experiences?
You want to be sure that you are about to spend your money to learn proven techniques successfully tested on real businesses not some vague theory.
3) Does site contain customers testimonials? Do they sound genuine?
A testimonial should be always followed by a full name, a website or email address so that it can be verified.
4) What kind of guarantee is offered should you dislike product once you have purchased it?
Ideally every good informational product should be covered by a full money back guarantee as it's always best protection for your investment.
If you pay attention you will find many other elements that will tell you a lot about author and product he/she sells.
Learning how to market online is an ongoing process. Even if your personal work is always needed, with ebooks, manuals, courses you can learn from successful marketers experiences, concentrate your efforts on strategies that worked for them and consequently avoid mistakes and save time and resources.
You are welcome to use our site (see link below) as a starting point of your quest for your ideal internet marketing informational product.
Mike Paolieri is webmaster and co-owner of Online-Marketing-Infobooks.com a comprehensive directory of internet marketing eBooks, manuals, articles and other informative resources. http://www.online-marketing-infobooks.com