The following are most important for me.

1) How is product presented?

Reputable authors will never tell you that you will be able to make a lot of money without work simply by reading their ebook or manual.

They will warn you that personal efforts are always needed to succeed online and every concept you learn must be applied to your particular situation.

Disappointment is only thing you will earn from an informational product that is presented like a 'magic recipe' to make money fast and without efforts.

2) How many details author gives about him/herself especially with regard to past business experiences?

You want to be sure that you are about to spend your money to learn proven techniques successfully tested on real businesses not some vague theory.

3) Does site contain customers testimonials? Do they sound genuine?

A testimonial should be always followed by a full name, a website or email address so that it can be verified.

4) What kind of guarantee is offered should you dislike product once you have purchased it?

Ideally every good informational product should be covered by a full money back guarantee as it's always best protection for your investment.

If you pay attention you will find many other elements that will tell you a lot about author and product he/she sells.

Learning how to market online is an ongoing process. Even if your personal work is always needed, with ebooks, manuals, courses you can learn from successful marketers experiences, concentrate your efforts on strategies that worked for them and consequently avoid mistakes and save time and resources.

You are welcome to use our site (see link below) as a starting point of your quest for your ideal internet marketing informational product.

The content of eBook contained some very useful aspects such as: ·Distinguishing between a successful and failure formula for an eBook. ·Tips for selecting a topic for an eBook ·How to write eBook in 7 days – though I think this target may be ambitious in practice methodology mentioned by authors is worth considering. ·Various tips on how to publish eBook.

The price of eBook is in my opinion reasonable value considering money that can be saved by reading this eBook and valuable links that can be obtained from eBook. But I felt at times that authors over elaborated and could have been more concise in their writing.

Overall I believe that a purchase of eBook for a price under $30 is worth buying despite its limitations.

***** End of article *****

Andy George is an accountant with years’ experience as a lecturer. Andy was financial correspondent for eight years at the Cyprus Financial Mirror where he wrote articles on business & accounting related issues to a non-technical audience.

He is the author of eBooks: How to write and Publish Your Own With a Shoestring Budget http://www.budgetebook.com New! Easy Way to Make Auto-Pilot Income http://www.budgetebook.com/cbmall