If your price and offer present an incredible value then explain why you are making such an offer. Is it for first time buyers, is it because you purchased 1000 of them and you got a great deal from manufacturer, is it because you need to get rid of them and you want to pass on savings?

Tell them why they should buy from you instead of competition. Tell them all reasons and more believable, and credible you are more appealing your offer will be and more sales you will make. Ever wondered why something was so incredibly low priced? Didn't you wish you had known why? Wouldn't you have been more attracted to that offer if you had known reasons why it was so inexpensive? Same thing if you have a product that is more expensive than your competition, describe to them why you are selling it for more money.

If you are selling something with a big discount why not tell them reason. May be it's slow season and you'd rather offer a room at 75% discount, you will attract more people and you will make your money on food and drinks while they will still enjoy a 75% on a room. It's better for you because you will still make money and they will offer huge discount. Everybody is happy.

If you offer 2 items for price of 1 tell them why. Did you receive a huge discount from manufacturer or are you trying to move your inventory? May be you want to give them a great deal because they'll come back and then you will make your normal profit? Wouldn't you feel better if each time an advertiser wanted to do business with you, gave you reason why? I would say so!

The more honest and explicit you are gives customers more compelling reasons to favor your business.

Andre Plessis

Andre Plessis Author & Marketing Expert http://smartbizconnection.com We Can Teach You How To Triple or Quadruple Your business. The Rest is Up To You!

Copyright 2004©

Fourth Paragraph: Give a brief biography of author including their name, name of their business (if applicable), business or personal expertise and if available, include titles of their other books.

(Sample: The author of this delightful book, Lydia Ramsey, is a business etiquette expert with over thirty years of experience working with non-profits, corporations, colleges and universities. She is a frequently published author who presents workshops, seminars and keynotes on all aspects of business etiquette.)

Fifth Paragraph: Recommend book and offer some ideas of its practical use by individuals or groups. If applicable, mention that it would make a good gift book and wrap up review with a positive summary of book.

(Sample: I recommend businesses buy this book in bulk and present one to every employee from frontline up to top management. In this ever-changing world of so many consumer choices, bottom line is often affected by simple courtesies that can and should be afforded to customers. You need this book if you want your employees to succeed and your business to thrive.)

Add your copyright statement and byline to bottom of review and, as usual, have review proofread by an editor before you begin submission. Your book reviews can be very effective marketing tools that will generate considerable exposure for you.

(c) 2005. Davis Virtual Assistance. All rights reserved. Permission to publish online or in print granted provided article and byline are printed intact with live links.