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If your site sells an intangible product (including software or subscriptions) or a tangible one that people can't inspect, you can maximize your downloads, sales or signups by merely adding a three-dimensional graphic, such as a cover, case, box or card.
Statistics show that, when companies incorporate 3D to show off their products online, they see a 300% increase in page views, a 200% increase in sales and a 50% increase in time spent at
site. Moreover, websites who use 3D seem to experience a lower return rate than companies who used 2D (or nothing at all).
If you sell anything online, including intangible products, you can use 3D to help maximize your clickthroughs, downloads and sales. Three-dimensional pictures are quite effective for:
- Electronic books, - Software programs, - Streaming audio or video, - Email newsletters (or "ezines"), - CD-ROMs or music CDs, - Booklet or special reports, - Video- or audio-casettes, - Access to private sites or content, - Subscription services, - Web-based services and applications, - Or information products.
With scams and snake oils infesting web, people are naturally skeptical when making "blind" purchases online. If they can't see your product, or if image you project is unprofessional, they will assume there's something wrong with it or that your product is just as unprofessional. People do judge books by their covers.
A recent BCG Consumer Survey found that people are still leery of making purchases online, noting that, "70% of respondents worry about making purchases via web." But by giving your prospects something can at least visually appreciate, however, you not only increase your chances but also create instant credibility.
Simply stated, a multidimensional shopping experience gives visitor more information and makes customer more confident. By bringing your product to "life," if you will, you give them something they can feel better about.
As adage goes, "You never get a second chance to make a good first impression." What impression are you conveying? If people judge books by their covers, make sure yours is worth judging.
