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One useful piece of software for researching and keeping track of link requests is available at www.seoelite.com . (If nothing else,
free search engine optimisation course is one of best free courses I have ever come across)
Are You Using Pay Per Click Advertising?
There’s nothing like Pay Per click (PPC) for a quick shot in arm! You can often have traffic within an hour of setting up a campaign with Google Adwords (http://www.google.com/ads). Overture is Google’s main Ppc competitor (www.overture.com) and can take a few days to get up an running with, but they are now part of Yahoo! – and therefore mustn’t be overlooked.
Ppc search engines can provide you with extremely well targeted traffic that you can turn on and off like a tap. However, you must get your strategy right or you will haemorrhage cash ; develop a large list of targeted keywords, write a catchy text advert and don’t get drawn into bidding wars.
Are You Overlooking Your Existing Customers?
Once your online store starts getting customers, make sure you keep them. Develop a newsletter to keep in contact with them – and regularly send them details of special offers and new products. Repeat business is often overlooked – but it is a vital part of some of webs most successful ecommerce operations.
And if you already have a “bricks and mortar” store, don’t forget to publicise your new online shop – include it in all your stationery and marketing materials.
The marketing and promotion of an online store is an ongoing project. The most successful store owners know how important it is to set aside time each week to attend to marketing - whether it’s link building, writing a newsletter or keeping abreast of latest online marketing developments – success comes to those who consistently put work in.
© 2005 Robin Porter.
Robin Porter has been CEO of London based web designer Arpey Internet (http://www.arpey.co.uk) for over six years.
